Difference between revisions of "Magic Leap"

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http://www.magicleap.com
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{{HeadMountedDisplay|
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name_of_device=Magic Leap|
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category=Smartglasses|
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developer=Magic Leap Inc.|
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announced=|
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developer_release=|
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price=|
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operating_system=|
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display=|
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resolution=|
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field_of_view=|
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controls1=|
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controls_commentary=|
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data_available=|
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risk_factor=|
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standalone_not_standalone=Standalone-Not Standalone|
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link_to_website= https://www.magicleap.com|
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}}
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https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479
  
 
http://www.technologyreview.com/view/542781/why-magic-leap-may-be-raising-1b-in-funding/?utm_campaign=socialsync&utm_medium=social-post&utm_source=twitter
 
http://www.technologyreview.com/view/542781/why-magic-leap-may-be-raising-1b-in-funding/?utm_campaign=socialsync&utm_medium=social-post&utm_source=twitter
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http://uploadvr.com/magic-leap-how-it-works/
 
http://uploadvr.com/magic-leap-how-it-works/
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https://imagineality.com/2016/12/magic-leap-isnt-doomed-yet/
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http://mashable.com/2016/12/10/magic-leap-rony-abovitz-responds/#NIdVuSXmcOq1
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http://www.wareable.com/magic-leap/magic-leap-hype-versus-mixed-reality-3628
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https://www.wareable.com/magic-leap/hype-future-of-ar-2017
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Magic Leap's patent - http://www.freepatentsonline.com/20160011419.pdf
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http://www.businessinsider.com/magic-leap-update-design-images-revealed-patent-filing-2017-8?IR=T
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The lost in PR -  https://techcrunch.com/2016/12/14/magic-leap-loses-its-head-of-pr-following-rough-week-of-bad-pr/?ncid=rss
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The sex discrimination - https://www.engadget.com/2017/02/14/former-employee-sues-magic-leap-for-sex-discrimination/
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<!-- Very brief description of the technology. This section should contain the main information about the subject. It's good to leave this bit as the last one and use the information provided in greater detail in later sections.-->
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== Main Characteristics ==
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<!-- This section should describe the technology in more detail. Here should be information about the used hardware and software, available features, chemical composition and so on, provided that they are available. Second half of this section should offer information on history of the technology. When it was created, unveiled, developed, announced to the public or when it was available to purchase. Anything related to the technology that can be pinpointed to a certain date should be in this section together with relevant commentary.-->
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=== Purpose ===
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<!-- This is a very short description of the technology's purpose. What will it be doing, for what goal was it created, how it modifies human cognition. Keep this as brief as possible. -->
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=== Company & People ===
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<!-- This is a list of important people behind the technology. Note: It is not necessary to list absolutely everyone. -->
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* Rony Abovitz - Founder, President and Chief Executive Officer
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* Dr. Brian Schowengerdt - Co-Founder, Chief Science and Experience Officer
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* Rachna Bhasin - Chief Business Officer
 +
* Rio Caraeff - Chief Content Officer
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* Scott Henry - Chief Financial Officer
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* Graeme Devine - Chief Game Wizard
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* Neal Stephenson - Chief Futurist <ref> Magic Leap. About us. Magic Leap [online]. Available online at: https://www.magicleap.com/#/about_us_team (Retrieved 11th November, 2016).</ref>
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== Important Dates ==
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[[File:Magic leap prototype.png|thumb|The prototype of Magic Leap, which was unveiled in Business Insider]]
 +
* 2010 - the company was founded<ref> HOLLISTER, Sean. How Magic Leap Is Secretly Creating a New Alternate Reality. Gizmodo [online]. 2014, Nov 19. Available online at: http://gizmodo.com/how-magic-leap-is-secretly-creating-a-new-alternate-rea-1660441103 (Retrieved 11th November, 2016). </ref>
 +
* 2011 - the first prototype of Magic Leap was developed<ref> METZ, Rachel. Magic Leap: A startup is betting more than half a billion dollars that it will dazzle you with its approach to creating 3-D imagery. MIT Technology Review [online]. 2015. Available online at: https://www.technologyreview.com/s/534971/magic-leap/ (Retrieved 11th November, 2016). </ref>
 +
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== Enhancement/Therapy/Treatment ==
 +
<!-- Describe in detail whether the technology aims to enhance human cognition, i.e. to improve human abilities beyond what is considered normal, and/or if it is also applicable as a form of treatment or therapy, i.e. it can serve to cure patients or restore abilities that do not perform as they would in a healthy person -->
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https://www.wareable.com/saves-the-day/magic-leap-colour-blindness-3806
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== Ethical & Health Issues ==
 +
<!-- Provide detailed information (if possible or if available) about any ethical risks and related ethical topics, and also related health issues, be it already discovered and covered in literature, or just speculative ones, should be described and properly cited in this section. -->
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== Public & Media Impact and Presentation ==
 +
<!-- Provide information about the impact the technology had on the public and how the technology is presented in the media or literature. If there was anything in the news regarding this technology, it should be noted and properly cited here. -->
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Dirk Groten claims: "Most of us in AR have always been very skeptical about Magic Leap's videos. They were just special effects videos, that was clear. "Show us the real thing" before we'll rejoice was what we would say. I'm not at all surprised that they aren't anywhere near a breakthrough. The challenge of a wide field of view with enough depth is a really really hard one to crack. Even with 1.4 billion in R&D money."<ref>https://www.linkedin.com/groups/4437607/4437607-6212845735487029251 (Retrieved 12th December, 2016).</ref>
 +
 +
Greg Maltz posted at ''LinkedIn'': "Magic Leap has an impressive patent portfolio, but given that there has been so much investment and their only product so far is IP, it's a bit underwhelming."<ref>MIRZA, Kayvan. Magic Leap Analysis: Dispelling some of the Myths. LinkedIn [online]. 2016, Dec 12. Available online at: https://www.linkedin.com/pulse/magic-leap-analysis-dispelling-some-myths-kayvan-mirza?trk=prof-post(Retrieved 13th December, 2016).</ref>
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Nick Statt from ''The Verge'' argues: "The report, which incorporates an interview with Magic Leap CEO Rony Abovitz, reveals that the company posted a misleading product demo last year showcasing its technology. The company has also had trouble miniaturizing its AR tech from a bulky helmet-sized device into a pair of everyday glasses, as Abovitz has repeatedly claimed the finished product will accomplish."<ref> STATT, Nick. Magic Leap is actually way behind, like we always suspected it was. The Verge [online]. 2016, Dec 8. Available online at: http://www.theverge.com/2016/12/8/13894000/magic-leap-ar-microsoft-hololens-way-behind (Retrieved 12th December, 2016).</ref>
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Optinvent, the manufacturer of AR glasses [[Optivent ORA|ORA]], posted on their blog:<blockquote>In general this patent is reads like a wish list of someone who’s never dealt with mass produced hardware and optics. The claims reads like lines of code without any consideration for hardware manufacturing feasibility, yield, cost, and reliability. The complexity of the claimed arrangement is not only related to the optics, but to the opto-electronic systems, piezo vibrating fiber, liquid crystal, mechanical assembly, lasers and electronics. We doubt the manufacturing feasibility of such a system. Its doubtful that the images we’ve seen of the “photonics chip” that Abovitz, Magic Leap’s CEO has been showing are a real working component.<ref>Optinvent. Magic Leap Analysis: Dispelling some of the Myths. Optinvent [online]. Available online at: http://www.optinvent.com/magic-leap-analysis-dispelling-myths-2 (Retrieved 16th January, 2017).</ref></blockquote>
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 +
Kif Leswing from ''Business Insider'' published a photograph of Magic Leap's prototype on 10th February 2017. Although Rony Abovitz, CEO of Magic Leap, denied that it is really a prototype, Leswing claimed that this is a prototype from January 2017. The prototype might evolve since then.<ref>LESWING, Kif. REVEALED: This is what secretive billion-dollar startup Magic Leap has been working on. Business Insider [online]. 2017, Feb 10. Available online at: http://www.businessinsider.com/magic-leap-photo-leak-prototype-2017-2 (Retrieved 13th February, 2017).</ref>
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== Public Policy ==
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<!-- Information related to any regulations (law, patents, ISOs, government recommendations and so on.) -->
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== Related Technologies, Projects, or Scientific Research ==
 +
<!-- If there is any scientific research conducted or being conducted that is closely connected to this technology, it should be properly cited here. -->
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== References ==
  
 
[[Category:External Hardware or Software]]
 
[[Category:External Hardware or Software]]
 
[[Category:Electronic and Other Devices]]
 
[[Category:Electronic and Other Devices]]
 
[[Category:Wearables]]
 
[[Category:Wearables]]
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[[Category:Head-mounted_Devices]]
 
[[Category:Head Mounted Displays]]
 
[[Category:Head Mounted Displays]]
 
[[Category:Smartglasses]]
 
[[Category:Smartglasses]]

Latest revision as of 20:59, 31 December 2017

Magic Leap
[[File:|250px]]
Category Smartglasses
Developer Magic Leap Inc.
Announced
Released Developers:
Consumers:
Price USD
Operating system
Display
Resolution
Field of view
Weight g
Controls

N/A

Data available
Risk factor
Standalone-Not Standalone
https://www.magicleap.com

https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479

http://www.technologyreview.com/view/542781/why-magic-leap-may-be-raising-1b-in-funding/?utm_campaign=socialsync&utm_medium=social-post&utm_source=twitter

http://www.wareable.com/magic-leap/design-patent-images-778

http://www.wareable.com/ar/magic-leap-need-to-know-release-date-price-specs-features

http://uploadvr.com/magic-leap-how-it-works/

https://imagineality.com/2016/12/magic-leap-isnt-doomed-yet/

http://mashable.com/2016/12/10/magic-leap-rony-abovitz-responds/#NIdVuSXmcOq1

http://www.wareable.com/magic-leap/magic-leap-hype-versus-mixed-reality-3628

https://www.wareable.com/magic-leap/hype-future-of-ar-2017

Magic Leap's patent - http://www.freepatentsonline.com/20160011419.pdf

http://www.businessinsider.com/magic-leap-update-design-images-revealed-patent-filing-2017-8?IR=T

The lost in PR - https://techcrunch.com/2016/12/14/magic-leap-loses-its-head-of-pr-following-rough-week-of-bad-pr/?ncid=rss

The sex discrimination - https://www.engadget.com/2017/02/14/former-employee-sues-magic-leap-for-sex-discrimination/


Main Characteristics

Purpose

Company & People

  • Rony Abovitz - Founder, President and Chief Executive Officer
  • Dr. Brian Schowengerdt - Co-Founder, Chief Science and Experience Officer
  • Rachna Bhasin - Chief Business Officer
  • Rio Caraeff - Chief Content Officer
  • Scott Henry - Chief Financial Officer
  • Graeme Devine - Chief Game Wizard
  • Neal Stephenson - Chief Futurist [1]

Important Dates

The prototype of Magic Leap, which was unveiled in Business Insider
  • 2010 - the company was founded[2]
  • 2011 - the first prototype of Magic Leap was developed[3]

Enhancement/Therapy/Treatment

https://www.wareable.com/saves-the-day/magic-leap-colour-blindness-3806

Ethical & Health Issues

Public & Media Impact and Presentation

Dirk Groten claims: "Most of us in AR have always been very skeptical about Magic Leap's videos. They were just special effects videos, that was clear. "Show us the real thing" before we'll rejoice was what we would say. I'm not at all surprised that they aren't anywhere near a breakthrough. The challenge of a wide field of view with enough depth is a really really hard one to crack. Even with 1.4 billion in R&D money."[4]

Greg Maltz posted at LinkedIn: "Magic Leap has an impressive patent portfolio, but given that there has been so much investment and their only product so far is IP, it's a bit underwhelming."[5]

Nick Statt from The Verge argues: "The report, which incorporates an interview with Magic Leap CEO Rony Abovitz, reveals that the company posted a misleading product demo last year showcasing its technology. The company has also had trouble miniaturizing its AR tech from a bulky helmet-sized device into a pair of everyday glasses, as Abovitz has repeatedly claimed the finished product will accomplish."[6]

Optinvent, the manufacturer of AR glasses ORA, posted on their blog:

In general this patent is reads like a wish list of someone who’s never dealt with mass produced hardware and optics. The claims reads like lines of code without any consideration for hardware manufacturing feasibility, yield, cost, and reliability. The complexity of the claimed arrangement is not only related to the optics, but to the opto-electronic systems, piezo vibrating fiber, liquid crystal, mechanical assembly, lasers and electronics. We doubt the manufacturing feasibility of such a system. Its doubtful that the images we’ve seen of the “photonics chip” that Abovitz, Magic Leap’s CEO has been showing are a real working component.[7]

Kif Leswing from Business Insider published a photograph of Magic Leap's prototype on 10th February 2017. Although Rony Abovitz, CEO of Magic Leap, denied that it is really a prototype, Leswing claimed that this is a prototype from January 2017. The prototype might evolve since then.[8]

Public Policy

Related Technologies, Projects, or Scientific Research

References

  1. Magic Leap. About us. Magic Leap [online]. Available online at: https://www.magicleap.com/#/about_us_team (Retrieved 11th November, 2016).
  2. HOLLISTER, Sean. How Magic Leap Is Secretly Creating a New Alternate Reality. Gizmodo [online]. 2014, Nov 19. Available online at: http://gizmodo.com/how-magic-leap-is-secretly-creating-a-new-alternate-rea-1660441103 (Retrieved 11th November, 2016).
  3. METZ, Rachel. Magic Leap: A startup is betting more than half a billion dollars that it will dazzle you with its approach to creating 3-D imagery. MIT Technology Review [online]. 2015. Available online at: https://www.technologyreview.com/s/534971/magic-leap/ (Retrieved 11th November, 2016).
  4. https://www.linkedin.com/groups/4437607/4437607-6212845735487029251 (Retrieved 12th December, 2016).
  5. MIRZA, Kayvan. Magic Leap Analysis: Dispelling some of the Myths. LinkedIn [online]. 2016, Dec 12. Available online at: https://www.linkedin.com/pulse/magic-leap-analysis-dispelling-some-myths-kayvan-mirza?trk=prof-post(Retrieved 13th December, 2016).
  6. STATT, Nick. Magic Leap is actually way behind, like we always suspected it was. The Verge [online]. 2016, Dec 8. Available online at: http://www.theverge.com/2016/12/8/13894000/magic-leap-ar-microsoft-hololens-way-behind (Retrieved 12th December, 2016).
  7. Optinvent. Magic Leap Analysis: Dispelling some of the Myths. Optinvent [online]. Available online at: http://www.optinvent.com/magic-leap-analysis-dispelling-myths-2 (Retrieved 16th January, 2017).
  8. LESWING, Kif. REVEALED: This is what secretive billion-dollar startup Magic Leap has been working on. Business Insider [online]. 2017, Feb 10. Available online at: http://www.businessinsider.com/magic-leap-photo-leak-prototype-2017-2 (Retrieved 13th February, 2017).