Changes

* Ajay Karpur - co-founder of Somatic Labs, specialised at electrophysiology, computational neuroscience, software development and haptic wearable design

* Jake Rockland - co-founder of Somatic Labs, specialised at firmware development, full stack web development, and iOS development

* May 2009 - Shantanu Bala started his research in haptic technologies

* December 2015 - the first prototype of Moment was introduced

* September 2016 - an announced beginning of pre-order

* January 2017 - an announced start of shipping<ref name="Press Kit">Somatic Labs. Press Kit: Somatic Labs Fact Sheeet. Moment [online]. Available online at: https://wearmoment.com/ (Retrieved 24th August, 2016). </ref>

One of the purposes of the developers is to enhance users' intuitions via using tactile simulations. Shantanu Bala explains this in respond to question about Moment's ability to measure time: "Moment, our first product, allows you to customize the duration of time it takes for a sensation to travel in a circle around your wrist. In other words, it does more than tell you the time – it gives you an intuitive understanding of how much time has passed depending on your activity (playing music, running, or working).<ref> BALA, Shantanu. A Discussion under the blog post: Ajak Kapur. Tactile Illusions: Interesting Ways Our Brains Fail. 2016, Apr 27. Available online at: Somantic Labs' Blog [online]. https://blog.somaticlabs.io/tactile-illusions-interesting-ways-our-brains-fail/ (Retrieved 24th August, 2016).</ref>

Shantanu Bala focused on assistive and rehabilitative devices using haptic technologies before he developed Moment.<ref name="Press Kit"/> We have not found, however, any hint of a possible therapeutic use of Moment yet.

We found no health risks related to Moment directly, but those applicable to [[Body-worn Wearables]] in general might be also applied to Moment.

We found no ethical issues related to Moment directly, but those applicable to [[Body-worn Wearables]] in general might be applied to Moment as well.

==Public & Media Impact and Presentation==

As was mentioned in the section "Enhancement, Therapy and Treatment", the developers believe that their device could considerably augmented perception of their users. This achievement is, however, not fully appreciated by potential users. For instance the debater entitled TacticalBastard argues: <blockquote>So basically this is a $130 watch that doesn't tell time and the only output is vibration? How do you expect to compete with things like the [[Pebble]] which is at the same price point, yet has lightyears more functionality. This seems like a low functioning device for $130 when tons of more functional devices exist for less money. I bought a fully functioning Android Wear watch for less than that amount. How exactly do these special "vibration motors" work? I'm not going to want to memorize what two left, one right, and two more left vibrations with a purple light means when I could just glance at a screen, how are these vibrations going to be better? I apologize if this seems attacking or rude, it is not my intention. It's just that I don't see any use for this, and even less use at the price point.<ref> TACTICALBASTARD. A Comment. reddit [online], 2016, Apr. Available online at: https://www.reddit.com/r/promos/comments/4cg6nl/moment_is_your_sixth_sense_coming_soon_for_129/ (Retrieved 25th August, 2016).</ref> </blockquote>The developers are aware of this issue. As Jake Rockland claimed for ''Arizona Daily Wildcat'': "Right now, I think our biggest challenge as we position ourselves to scale for a full release [of Moment] is figuring out how to best convey the value that our product offers to our potential users."<ref name="wildcat"> PICKENS, Maddie: UA student works with team to develop wearable haptic technology. 'Arizona Daily Wildcat [online]. 2016, Apr 8. Available online at: http://www.wildcat.arizona.edu/article/2016/04/ua-student-works-with-team-to-develop-wearable-haptic-technology (Retrieved 25th August, 2016).</ref> Debaters are also often confused by the fact that Moment has no screen e.g. the debater entitled MoreCoffeePlease wrote: "I like the concept but what is the functionality of the screen? From what I have got from the website it seems like most of the input will be from your phone, so why make it look like a watch?"<ref>MORECOFFEPLEASE. A Comment. reddit [online], 2016, Apr. Available online at: https://www.reddit.com/r/promos/comments/4cg6nl/moment_is_your_sixth_sense_coming_soon_for_129/ (Retrieved 25th August, 2016).</ref>