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Other ethical issues involve the ever growing problem of todays society which becomes increasingly addicted to electronic devices such as cellphones, tablets and computers always connected to the internet. Sherry Turkle describes these issues in her book “Alone Together: Why We Expect More from Technology and Less from Each Other”, where she is saying:”that the successful are always connected.” <ref name="ref11">Turkle, S. Always On (chap.8, The new state of the Self,s. 163) (Retrieved December 06 2015)</ref>The watch could be even more addictive than the rest of the mentioned devices since it is worn on a hand and thus constantly in person's field of view. We can hide the cell phone into the bag but the Watch will constantly remind us of received text messages missed phone calls and Instagram and Facebook messages. All these notifications are optional however the more is person addicted the more notifications he/she wants to get.
Apple Watch offers us the ultimate wellness and healthy life guide which unfortunately does not lead to happier life but more often causes people to become narcissistic and too self involved sometimes even hypochondriac. People stop focusing on the outside world and on social contacts others than through the electronic devices. <ref name="ref12"> http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526 (Retrieved December 06 2015)</ref>
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== Enhancement/Therapy/Treatment ==
The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.<ref name="ref15"> http://www.imore.com/apple-watch-review (Retrieved December 06 2015)</ref> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. There is a famous quote that says “The first step to change is awareness”, and the responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health. In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. <ref name="ref16"> https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89 (Retrieved December 06 2015)</ref>
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