Changes

*The sale started on April 24, 2015.<ref name="ref15ref14">http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>* The Special Apple Event held on September 9, 2015 in San Francisco. <ref name="ref16ref15">http://www.apple.com/apple-events/september-2015/ (Retrieved December 05 2015)</ref>

One of the most concerning issues for Apple is their alleged connection with illegal minerals resources. According to the article which was released by the company Apple in February 2015 their mineral resources are legal. <ref name="ref17ref16">http://images.apple.com/euro/supplier-responsibility/b/generic/pdf/Conflict_Minerals_Report.pdf (Retrieved December 06 2015)</ref> These minerals include tin used in circuit boards; tungsten, found in light bulbs; and tantalum used to regulate the flow of electricity and gold often used as an electricity conductor are used for manufacture of Apple products. The company had to prove that the minerals did not come from the war-torn Democratic Republic of the Congo or Central Africa.<ref name="ref18ref17">http://www.apple.com/apple-events/september-2015/ (Retrieved December 06 2015)</ref> In February 2015 They promised to do so.

Among other significant ethical issues concern problem for other companies. At the moment of Apple watch launch other companies may have had plans to start smart watch production, however due to the realized idea of Apple their plans couldn't realize and they loose money. <ref name="ref19ref18">http://businessethicsblog.com/2014/09/11/apples-new-watch-and-the-ethics-of-disruption/ (Retrieved December 06 2015)</ref>

Apple Watch offers us spread wellness and healthy apps which unfortunately may have negative impact. People can become narcissistic and too self involved sometimes even hypochondriac. People stop focusing on the outside world and on social contacts others than through the electronic devices. <ref name="ref20ref19"> http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526 (Retrieved December 06 2015)</ref>

Apple collects all information after you create Apple ID such as phone number, email address, contact preferences, and credit card information which they claim they use for various reasons. The amount of information given depends on the user however the less information is given the more difficult is the support in case of troubleshooting. <ref name="ref21ref20">http://www.apple.com/legal/privacy/en-ww/(Retrieved December 06 2015)</ref>

Wearing Apple Watch may cause skin rash to people who are sensitive to materials used in bands which contain traces of Nickel and Methacrylates. <ref name="ref22ref21">http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867(Retrieved December 05 2015)</ref> Company Apple Inc. advises to wear the watch that way that you feel comfortable. They warn that tightly worn watch could cause irritation and loosely worn watch could cause skin damage. <ref name="ref23ref22">http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html

The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.<ref name="ref24ref23">http://www.imore.com/apple-watch-review (Retrieved December 06 2015)</ref> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health. In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. <ref name="ref25ref24"> https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89 (Retrieved December 06 2015)</ref>

Apple demonstrated new features of Apple Watch in March during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting the Apple CEO Timothy D. Cook to announce new Apple Watch.<ref name="ref26ref25">http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html(Retrieved December 06 2015)</ref>After the launch of the Watch, many opinions raised. Farhad Manjoo wrote for New York Times about his first three days with the Apple watch. However after he overcame the first difficulties he described how he fell in love with them.<ref name="ref27ref26">http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0 (Retrieved December 06 2015)</ref> Vanessa Friedman has had a different experience and also opinion. In the article from New York Times, she describes why she return Apple watch. One of the many reasons why she didn’t like them was that she couldn’t talk to the watch worn on the wrist.<ref name="ref28ref27">http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0(Retrieved December 06 2015)</ref> Despite all of this Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version Watch for 25 000 dollars. As he once said himself he is obsessed by Apple’s devices. For examples, he has 4 iPhones and 20 iPads. <ref name="ref29ref28">http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch (Retrieved December 06 2015)</ref>

All public policy expenditures are reported to the Apple Board of Directors and reviewed annually by the Audit and Finance Committee of the Board.<ref name="ref30ref29">http://www.apple.com/public-policy-advocacy/ (Retrieved December 06 2015)</ref>