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This device is directed to a very specific marketing segment - care of newborn infants. The company (Rest Devices, Inc.) wants to develop more technologies for innovating smart baby monitoring: "The company has been focused solely on the “baby space” since, with plans to develop more technology to fill out its “Nursery 2.0” product line"<ref name="ref1" /> (which is clearly reference to [[Wikipedia:Web 2.0|Web 2.0]]), i.e. ultimate aim for Mimobaby and other smart baby monitoring technology is to provide a complete set of products that are connected together by its "cloud nursery system"<ref name="ref1" />: "We want to build a series of products around eating, sleeping, activity, and mobility that are all built on one platform"<ref name="ref1" />
Smart baby nursery doesn't use any new or revolutional technology so far, but it uses already existing technology in a new innovative way. They are already connected with the Nest product<ref>NEST. Works with Nest [online]. 2016, 26 January. Available online at: https://workswith.nest.com/category/family-and-pets?devices=thermostat%2Ccamera%2Csmoke-alarm</ref> such as Nest learning Thermostat and Nestcam.<ref>MIMO. Nest [online]. 2016, 26 January. Available online at: http://mimobaby.com/nest</ref> The company is also trying to build up connection among parents and created a community around smart baby nursery: "[...] the company hopes to add a social component that would allow parents to provide insights to other parents about their sleep strategies."<ref name="ref1" /> The next product is going to be a smart bottle warmer, which will connect with the sleep prediction feature and automatically warm up milk as soon as a baby shows that it is getting restless.<ref>CRICHTON, Danny. With Mimo, MIT Alums Are Disrupting The Baby Nursery, Onesie At A Time [online]. 2016, 26 January. Available online at: http://techcrunch.com/2015/01/27/with-mimo-mit-alums-are-disrupting-the-baby-nursery-onesie-at-a-time/ (Retrieved December 8 2015)</ref><ref>http://www.gizmag.com/mimo-baby-monitor-ces/30277/ (Retrieved December 8 2015)</ref>
=== Purpose ===
