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The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.<ref name="ref7"/> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health.
In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. <ref name="ref21">DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at:https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89</ref>
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== Public & Media Impact and Presentation ==
proof reading
* 24th April 2015: the sale started<ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at:http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>
* 9th September 2015: The Special Apple Event was held in San Francisco.<ref name="ref13">Apple Special Event [online]. 2015, 15 December. Available online at:http://www.apple.com/apple-events/september-2015/</ref>
== Enhancement/Therapy/Treatment ==
The Watch checks three things: stand, exercise and move. If the user is sitting for a long time, the Watch points out the need to stand up and walk around. The move function accounts for how many calories have been burnt during the day. The exercise function watches one's daily activity like running, yoga, or fast walking, with the goal of doing some kind of exercise for 30 minutes a day. This helps the user keep track of his or her daily workout.<ref name="ref7"/> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. In addition to providing faster communication, the Apple Watch also offers its users the possibility to concentrate on fitness and well-being. The Apple Watch can have an effect on health, exercise, and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they were more aware of their overall health. In addition, many of them have already made changes, with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more, and 59% that they make better overall health choices. <ref name="ref21">DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at:https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89</ref>
== Ethical Issues ==
Wearing Apple Watch may cause skin rash in people who are sensitive to materials used in bands that contain traces of nickel and methacrylates.<ref name="ref19">LESWING, K. Yes, Your Apple Watch Is Giving You A Rash. Here's What To Do About It [online]. 2015, 05 December. Available online at: http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867</ref> Apple advises users to wear the watch in a way that the users feel is comfortable. The company warns that tightly worn watches could cause irritation, and loosely worn watches could cause skin damage.<ref name="ref20">GRIFFITHS, S. Apple feeling the burn: Watch wearers take to Twitter to share photos of rashes 'caused by the device' [online]. 2015, 06 December. Available online at: http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html</ref>
== Enhancement/Therapy/Treatment Public & Media Impact and Presentation ==
Apple demonstrated new features of Apple Watch in March during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting the Apple CEO Timothy D. Cook to announce new Apple Watch.<ref name="ref22">CHEN, X. B. Apple Watch Success Will Hinge on Apps [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html</ref>
After the launch of the Watch, many opinions raised. Farhad Manjoo wrote for New York Times about his first three days with the Apple watch. However after he overcame the first difficulties he described how he fell in love with them.<ref name="ref23">MANJOO, F. Apple Watch Review: Bliss, but Only After a Steep Learning Curve [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0</ref> Vanessa Friedman has had a different experience and also opinion. In the article from New York Times, she describes why she return Apple watch. One of the many reasons why she didn’t like them was that she couldn’t talk to the watch worn on the wrist.<ref name="ref24">FRIEDMAN, V. Why I’m Breaking Up With the Apple Watch [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0</ref> Despite all of this Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version Watch for 25 000 dollars. As he once said himself he is obsessed by Apple’s devices. For examples, he has 4 iPhones and 20 iPads. <ref name="ref25">FENNER, J. Karl Lagerfeld May Have the World's Most Expensive Apple Watch [online]. 2015, 06 December. Available online at:http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch</ref>
