Apple watch

Apple Watch
Type	Limb - mounted
Developer	Apple Inc.
Announced	2014
Released	Developers: Consumers: April 10,2015
Price	349 USD
Operating system	WatchOS
Sensors	Accelerometer, Ambient light, Gyroscope, Heart rate
Weight	62 g
Controls
Data available	Good
Risk factor	Low
Standalone/Not standalone
https://www.apple.com

The Apple Watch is the newest and the first wearable device developed by Apple Inc. The project began in the year 2011 and the Apple Watch was launched on April 24, 2015. The pre - orders were available on April 10, 2015.The Apple Watch comes in two sizes - 38 mm and 42 mm and in 3 collections - the aluminum Apple Watch Sport, the stainless steel Apple Watch and the gold Apple Watch Edition. The Apple Watches Sport are available in 12 models and price ranges between $349 and $399. The Apple Watches are available in 20 models and the price ranges from $549 to $1099. The Apple Watches Edition are available in 8 models which are the most expensive. The prices range between $10 000 to $17 000. The Watches are made from variety of distinctive materials and the bands are changeable. The Watch can be wirelessly connected from iPhone 5 up to iPhone 6 s. The Watch is not only a watch. It is a device that helps us to be always connected with our friends and up to date with our work.

Main characteristics

The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.

Apple is using three different materials for the cases: 7000-Series aluminum for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. For the Edition are conducted in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. Very impressive is possibility to choose in the big quantity of bands. The 38mm Apple Watch has a display size of 340-by-272 pixels.The 42mm Apple Watch has a display size of 390-by-312 pixels. The display is from Retina - OLED (organic light-emitting diodes), and that's a first for Apple. There are two physical buttons for the control on the side: button and the Digital Crown with that you can zoom the screen or look for in apps. Also there is the way to use the voice navigation Siri, which you can know from the iPhone. The control is very easy and fast. Especially if you want to take call and you can't find your phone you can use the built-in speaker and microphone. The apps are the same like in your iPhone. The response for email or message is faster than from your phone. You can set the notification for any apps which you want and this way you can't miss any calls or message. Apple Watch measures all the ways you move, such as walking or taking the stairs. It even keeps track of when you stand up and encourages you to keep moving. The charging is on the same way like MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and 3 hours of talk time. There's also a Power Reserve mode, designed to last up to 72 hours, that shuts down almost all processes except those required to keep and display time. For the fully charged is necessary about 2,5 hours. The Watch is water resistant but it is not suitable for the shower.

Purpose

The Apple Watch is a small but smart personal wearable device which delivers important information when you need them. It helps to perform everyday tasks easily and it offers possibility to be connected with people in no time. The Apple Watch can facilitate communication on the go. It serves as a miniature substitution to your phone.

Company & People

• Analyst: Daniel Matte
• Principal Analyst: Chris Jones
• Founders: Jony Ive, Marc Newson
• Apple CEO: Tim Cook
• Survey research director: Andy Golub
• Senior vice president of Operations: Jeff Williams

Important Dates

• Project began in 2011.
• Pre order was available for these countries;UK, Australia, Canada, China, France, Germany, Hong Kong, Japan and the US on April 10, 2015.
• The sale started on April 24, 2015.
• The Special Apple Event held on September 9, 2015 in San Francisco.

Ethical Issues

It could appear the same addicted problem to be still online as well as with a cell phone. Sherry Turkle describes these issues in her book “Alone Together: Why We Expect More from Technology and Less from Each Other”, where she is saying:”that the successful are always connected.” Apple Watch could be the way how to have everything on the hand. Even we will hide the cell phone into the bag, the Watch is connected to the phone, so if we will get the email or somebody will call us, we will see and hear it immediately. But the ethical issues were not identified for now. Apple Watch brings good assumptions how to restrict use of games and other social applications on the phone because on the Watch you will use only the necessary applications due to the size of the screen.

Rash caused by Watch

Health Risks

Wearing Apple Watch may cause skin rashes to people who are sensitive for some materials because bands contain traces of Nickel and Methacrylates. Company Apple Inc. advices to wear them comfortably and rightly. They warn that tightly wearing could cause irritation and loosely wearing could cause rubbing. Prevent care - keep your Apple Watch and bands - as well as your skin dry and clean especially after workouts when you can sweat.

Enhancement/Therapy/Treatment

By the research firm Wristly was found that Apple Watch users are taking up more sport and making healthier choices. Besides the function for faster communication also the users concentrate to the fitness features. Apple watch has effect on your health, exercise and lifestyle.

Public & Media Impact and Presentation

http://www.apple.com/apple-events/september-2015/