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Spectacles are developed by Snap, Inc. based in Venice, Los Angeles, California. The company was originally named Snapchat, Inc. upon its inception (September 16, 2011), but it was rebranded on September 24, 2016 as Snap, Inc. in order to include the Spectacles product under a single company (the other product being the Snapchat mobile app).<ref name="wiki">OAKES, Omar. Snapchat rebrands to Snap Inc. Wikipedia Campaign [online]. 2016, Sep 26. Available online at: http://www.campaignlive.co.uk/article/snapchat-rebrands-snap-inc/1410021 (Retrieved Jul 4, 2017)</ref><ref>JOHNSON, Lauren. CSO Imran Khan Explains Snapchat's Rebrand to Snap Inc. Adweek [online]. 2016, Jun 1Sep 26. Available online at: http://www.adweek.com/digital/cso-imran-khan-explains-snapchat-s-rebrand-snap-inc-173719/ (Retrieved Jul 4, 2017)</ref><ref>GEE, Rachel. Why Snapchat rebranding to Snap will take some of the pressure off. Marketing Week [online]. 2016, Sep 27. Available online at: https://enwww.wikipediamarketingweek.orgcom/2016/09/27/wikiwhy-snapchat-rebranding-to-snap-will-take-some-of-the-pressure-off/Snap_Inc. (Retrieved Jun 20Jul 4, 2017)</ref>

* Michael Lynton Evan Spiegel - co- chairman founder and CEO of Snap, Inc.<ref name="bloomberg">Snap Inc.: CEO and Executives. Bloomberg [online]. 2017, Jul 4. Available online at: https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=224055283 (Retrieved Jul 4, 2017)</ref>* Evan Spiegel Robert Murphy - co-founder and CEO CTO of Snap, Inc.<ref name="bloomberg"/>* Bobby Murphy Andrew Vollero - coCFO of Snap, Inc.<ref name="bloomberg"/>* Imran T. Khan -founder and CTO CSO of Snap, Inc.<ref name="bloomberg"/>* Timothy Sehn - Senior Vice President of Engineering<ref name="bloomberg"/>