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== Public & Media Impact and Presentation ==
Some US insurers together with the employers included smart bracelets like Fitbit in their wellness programs. The aim of these programs is to force clients to invest more time and money in your health. The motivation for clients shall be reduction of the rate of health insurance they must pay.[http://www.bloomberg.com/news/articles/2014-08-21/wear-this-device-so-the-boss-knows-you-re-losing-weight]
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