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*Analyst: Daniel Matte
*Principal Analyst: Chris Jones
*Founders: Jony Ive, Marc Newson<ref name="ref12">http://fortune.com/2015/04/28/apple-watch-listicle/(Retrieved December 15 2015)</ref>
*Apple CEO: Tim Cook
*Survey research director: Andy Golub
*Senior vice president of Operations: Jeff Williams
*Apple Senior Vice President of Worldwide Marketing: Phil Schiller <ref name="ref12">http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/ (Retrieved December 15 2015)</ref>
*Apple Human Interface Chief: Alan Dye <ref name="ref12">http://fortune.com/2015/04/28/apple-watch-listicle/(Retrieved December 15 2015)</ref>
*Apple Senior Vice President of Retail and Online Sales: Angela Ahrendts <ref name="ref12>http://fortune.com/2015/04/28/apple-watch-listicle/(Retrieved December 15 2015)</ref>
*VP Technology: Kevin Lynch <ref name="ref12">http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/ (Retrieved December 15 2015)</ref>
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