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== Main characteristics ==
The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.<ref name="ref8ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review (Retrieved December 05 2015)</ref>
Apple is using three different materials for the cases: 7000-Series aluminum for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. For the Edition are conducted in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. There is possibility to choose in the big quantity of bands.
The 38mm Apple Watch has a display size of 340-by-272 pixels.The 42mm Apple Watch has a display size of 390-by-312 pixels. The display is from Retina - OLED (organic light-emitting diodes), and that's a first for Apple. There are two physical buttons for the control on the side: button and the Digital Crown with that is possibility to zoom the screen or look for in apps. Also there is the way to use the voice navigation Siri. It is known from the iPhone. To answer the call is the possibility use the built-in speaker and microphone. The apps are the same like in the iPhone. The response for email or message it could be faster than from the phone. The adjustment of the notification for any apps is by the discretion to don't miss any calls or message. Apple Watch measures all the ways of move, such as walking or taking the stairs. It even keeps track of when person stands up and encourages to keep moving.<ref name="ref9ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review (Retrieved December 05 2015)</ref>
The charging is on the same way like MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and 3 hours of talk time. There's also a Power Reserve mode, designed to last up to 72 hours, that shuts down almost all processes except those required to keep and display time. For the fully charged is necessary about 2,5 hours. The Watch is waterproof.
=== Purpose ===
The Apple Watch is a first personal wearable device which delivers important information when people need them. It helps to perform everyday tasks easily and it offers possibility to be connected with people in no time. The Apple Watch can facilitate communication. It serves as a miniature substitution to your phone. <ref name="ref10ref8">http://www.apple.com/watch/watch-reimagined/ (Retrieved December 05 2015)</ref>
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