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The Apple Watch is the newest and the first wearable device developed by Apple Inc. The project began in the year 2011 and the Apple Watch was launched on April 24, 2015. The pre - orders were available on April 10, 2015.The Apple Watch comes in two sizes - 38 mm and 42 mm and in 3 collections - the aluminum Apple Watch Sport, the stainless steel Apple Watch and the gold Apple Watch Edition. The Apple Watches Sport are available in 12 models and price ranges between $349 and $399.<ref name="ref4">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch-sport</ref> The Apple Watches are available in 20 models and the price ranges from $549 to $1099. <ref name="ref3"/> The Apple Watches Edition are available in 8 models which are the most expensive. The prices range between $10 000 to $17 000. <ref name="ref5">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch-edition</ref>The Watches are made from variety of distinctive materials and the bands are changeable. The Watch can be wirelessly connected from iPhone 5 up to iPhone 6 s. The Watch is not only a watch. It is a device that helps us to be always connected with our friends and up to date with our work. <ref name="ref6">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/design/</ref>

The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.<ref name="ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review</ref>