=== Purpose ===
The Apple Watch is a first personal wearable device which that delivers important information when people need themit. It helps to perform everyday tasks easily , and it offers the possibility to be connected with people in no time. The Apple Watch can facilitate communication. It and serves as a miniature substitution to your for one's phone. <ref name="ref8">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/watch-reimagined/</ref> <!-- This is a very short description of the technology's purpose. What will it be doing, for what goal was it created, how it modifies human cognition. Keep this as brief as possible. -->
=== Company & People ===
*Analyst: Daniel Matte
*Principal Analystanalyst: Chris Jones
*Founders: Jony Ive, Marc Newson <ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/</ref>
*Apple CEO: Tim Cook <ref name="ref10">Leadership & Governance [online]. 2015, 15 December. Available online at:http://investor.apple.com/corporate-governance.cfm</ref>
*Survey research director: Andy Golub
*Senior vice president of Operationsoperations: Jeff Williams*Apple Senior Vice President vice president of Worldwide Marketingworldwide marketing: Phil Schiller <ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at:http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>*Apple Human Interface Chiefinterface chief: Alan Dye <ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/</ref>*Apple Senior Vice President vice president of Retail retail and Online Salesonline sales: Angela Ahrendts <ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/</ref>*VP Technologytechnology: Kevin Lynch <ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at:http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>
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== Important Dates ==
*Project 2011: project began in 2011.*Pre 10th April 2015: pre-order was available for these countries;UK: the U.K., Australia, Canada, China, France, Germany, Hong Kong, Japan , and the US on April 10, 2015U.S. <ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at:http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>*The 24th April 2015: the sale started on April 24, 2015.<ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at:http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>* 9th September 2015: The Special Apple Event was held on September 9, 2015 in San Francisco. <ref name="ref13">Apple Special Event [online]. 2015, 15 December. Available online at:http://www.apple.com/apple-events/september-2015/</ref> <!-- A list of important dates in the development and history of the technology. Use the information provided in the second half of the Main characteristics section and make it into a short, unnumbered list. -->
== Ethical Issues ==