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*Principal analyst: Chris Jones
*Founders: Jony Ive, Marc Newson<ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at: http://fortune.com/2015/04/28/apple-watch-listicle/</ref>
*Apple CEO: Tim Cook <ref name="ref10">Leadership & Governance [online]. 2015, 15 December. Available online at: http://investor.apple.com/corporate-governance.cfm</ref>
*Survey research director: Andy Golub
*Senior vice president of operations: Jeff Williams
*Senior vice president of worldwide marketing: Phil Schiller <ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at: http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>*Human interface chief: Alan Dye <ref name="ref9"/>*Senior vice president of retail and online sales: Angela Ahrendts <ref name="ref9"/>
*VP technology: Kevin Lynch<ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at: http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>
