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=== Purpose ===
The Apple Watch is a first personal wearable device which delivers important information when people need them. It helps to perform everyday tasks easily and it offers possibility to be connected with people in no time. The Apple Watch can facilitate communication. It serves as a miniature substitution to your phone. <ref name="ref8">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/watch-reimagined/ (Retrieved December 05 2015)</ref>
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*Analyst: Daniel Matte
*Principal Analyst: Chris Jones
*Founders: Jony Ive, Marc Newson <ref name="ref11ref9">http://fortune.com/2015/04/28/apple-watch-listicle/(Retrieved December 15 2015)</ref>*Apple CEO: Tim Cook <ref name="ref12ref10">http://investor.apple.com/corporate-governance.cfm (Retrieved December 15 2015)</ref>
*Survey research director: Andy Golub
*Senior vice president of Operations: Jeff Williams
*Apple Senior Vice President of Worldwide Marketing: Phil Schiller <ref name="ref13ref11">http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/ (Retrieved December 15 2015)</ref>*Apple Human Interface Chief: Alan Dye <ref name="ref11ref9">http://fortune.com/2015/04/28/apple-watch-listicle/(Retrieved December 15 2015)</ref>*Apple Senior Vice President of Retail and Online Sales: Angela Ahrendts <ref name="ref11ref9">http://fortune.com/2015/04/28/apple-watch-listicle/(Retrieved December 15 2015)</ref>*VP Technology: Kevin Lynch <ref name="ref13ref11">http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/ (Retrieved December 15 2015)</ref>
<!-- This is a list of important people behind the technology. Note: It is not necessary to list absolutely everyone. -->
== Important Dates ==
*Project began in 2011.
*Pre order was available for these countries;UK, Australia, Canada, China, France, Germany, Hong Kong, Japan and the US on April 10, 2015. <ref name="ref14ref12">http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>*The sale started on April 24, 2015.<ref name="ref14ref12">http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>* The Special Apple Event held on September 9, 2015 in San Francisco. <ref name="ref15ref13">http://www.apple.com/apple-events/september-2015/ (Retrieved December 05 2015)</ref>
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