Changes

The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.<ref name="ref23ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review (Retrieved December 06 2015)</ref> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health. In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. <ref name="ref24ref21"> DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at:https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89 (Retrieved December 06 2015)</ref>

Apple demonstrated new features of Apple Watch in March during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting the Apple CEO Timothy D. Cook to announce new Apple Watch.<ref name="ref25ref23">http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html(Retrieved December 06 2015)</ref>After the launch of the Watch, many opinions raised. Farhad Manjoo wrote for New York Times about his first three days with the Apple watch. However after he overcame the first difficulties he described how he fell in love with them.<ref name="ref26ref24">http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0 (Retrieved December 06 2015)</ref> Vanessa Friedman has had a different experience and also opinion. In the article from New York Times, she describes why she return Apple watch. One of the many reasons why she didn’t like them was that she couldn’t talk to the watch worn on the wrist.<ref name="ref27ref25">http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0(Retrieved December 06 2015)</ref> Despite all of this Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version Watch for 25 000 dollars. As he once said himself he is obsessed by Apple’s devices. For examples, he has 4 iPhones and 20 iPads. <ref name="ref28ref26">http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch (Retrieved December 06 2015)</ref>

All public policy expenditures are reported to the Apple Board of Directors and reviewed annually by the Audit and Finance Committee of the Board.<ref name="ref29ref27">http://www.apple.com/public-policy-advocacy/ (Retrieved December 06 2015)</ref>