Difference between revisions of "Apple watch"

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<table style="border: 1px solid #AAA; border-spacing: 3px; background-color: #F9F9F9; color: #000; margin: 0.5em 0px 0.5em 1em; padding: 0.2em; float: right; clear: right; font-size: 88%; line-height: 1.5em; width:22em">
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{{BodyWornWearables|
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name_of_device=Apple watch|
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image_file_name=apple watch.png|
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category=Limb-mounted|
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developer=Apple Inc.|
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developer_commentary=|
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announced=September 2014|
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announced_commentary=<ref name="ref1">Apple Event [online]. 2015, 14 December. Available online at:http://www.apple.com/live/2014-sept-event/</ref>|
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developer_release=|
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developer_release_commentary=|
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consumers_release=10th April 2015|
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consumers_release_commentary=<ref name="ref2"> Apple Watch release date, price, features, availability and delivery date: Everything you need to know about Apple Watch [online]. 2015, 14 December. Available online at: http://www.itpro.co.uk/mobile/22982/apple-watch-release-date-price-features-availability-and-delivery-date-everything-you-7</ref>|
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price=349|
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price_commentary=<ref name="ref3">Apple Watch [online]. 2015, 05 December. Available online at: http://www.apple.com/shop/buy-watch/apple-watch-sport</ref>|
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operating_system=WatchOS|
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operating_system_commentary=|
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sensors1=Accelerometer|
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sensors2=Ambient light|
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sensors3=Gyroscope|
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sensors4=Heart rate|
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sensors_commentary=|
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weight=62|
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weight_commentary=|
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controls1=Single physical button|
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controls2=Touchscreen|
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controls_commentary=|
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data_available=|
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risk_factor=|
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standalone_not_standalone=Standalone|
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link_to_website=https://www.apple.com|
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}}
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The Apple Watch is the first wearable device developed by Apple Inc. The project began in the year 2011, and the Apple Watch was launched on April 24, 2015. Pre-orders were available beginning April 10, 2015.The Apple Watch comes in two sizes-38 mm and 42 mm-and in three collections-the aluminium Apple Watch Sport, the stainless steel Apple Watch, and the gold Apple Watch Edition. The Apple Watch Sport is available in twelve models, and the price ranges between 349 USD and 399 USD.<ref name="ref4">Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/shop/buy-watch/apple-watch-sport</ref> Apple Watches are available in twenty models, and the price ranges from 549 USD to 1,099 USD.<ref name="ref3"/> Apple Watches Edition is available in eight models, which are the most expensive; prices range between 10,000 USD to 17,000 USD<ref name="ref5">Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/shop/buy-watch/apple-watch-edition</ref>. Watches are made from a variety of distinctive materials, and the bands are changeable. The Watch can be wirelessly connected from an iPhone 5 up to an iPhone 6 s. The Watch is not only a watch. It is a device that helps users to be always connected with their friends and up to date with their work.<ref name="ref6">Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/watch/design/</ref>  
  
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<tr>
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== Main Characteristics ==
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<th colspan="2" style="text-align:center;font-size:125%;font-weight:bold">Apple Watch</th>
 
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The Apple watch is also a device that allows users to make payments without having to use credit cards. It can measure heart rate and it communicates with the user and his or her iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of the collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.<ref name="ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at: http://www.imore.com/apple-watch-review</ref>  
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<td colspan="2" style="text-align:center">[[File:apple watch.png|250px]]
 
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</td>
 
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Apple is using three different materials for the cases: 7000-Series aluminium for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. Ihe Edition is available in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. A large number of bands are available.
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<th scope="row">Type</th>
 
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<td>[[Is categorized as::Limb - mounted]]</td>
 
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</tr>
 
  
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The 38mm Apple Watch has a display size of 340 by 272 pixels. The 42mm Apple Watch has a display size of 390 by 312 pixels. The display is from Retina-OLED (organic light-emitting diodes), which is first for Apple. There are two physical buttons for the control on the side: a button and a digital crown with which the user can zoom the screen or look for apps. Additionally, there is a way to use the voice navigation [[Apple Siri|Siri]], known from the iPhone. To answer the call one uses a built-in speaker and microphone. The apps are the same like as for the iPhone. Responses for email or messages can be faster than from the phone. The adjustment of the notification for any apps is by user discretion. Apple Watch measures all types of movement, such as walking or taking the stairs. It even keeps track of when person stands up and encourages the user to keep moving. Charging is similar to the MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and three hours of talk time. A power reserve mode, designed to last up to 72 hours shuts down almost all processes except those required to keep and display time. The Watch requires about 2,5 hours, for charging and it is is waterproof.<ref name="ref7"/>  
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<th scope="row">Developer</th>
 
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<td>[[Developed by::Apple Inc.]]</td>
 
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=== Purpose ===
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<th scope="row">Announced</th>
 
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<td>[[Announced in::2014]]</td>
 
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The Apple Watch is a first personal wearable device that delivers important information when people need it. It helps to perform everyday tasks easily, and it offers the possibility to be connected with people in no time. The Apple Watch can facilitate communication and serves as a miniature substitution for one's phone.<ref name="ref8">Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/watch/watch-reimagined/</ref>  
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<th scope="row">Released</th>
 
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<td>Developers: [[Released for developers in::]]
 
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<br/>Consumers: [[Released for consumers::April 10,2015]]</td>
 
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=== Company & People ===
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<th scope="row">Price</th>
 
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<td>[[Costs::349]] USD <ref name="ref1">http://www.apple.com/shop/buy-watch/apple-watch-sport
 
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(Retrieved December 05 2015)</ref></td>
 
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*Analyst: Daniel Matte
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<th scope="row">Operating system</th>
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*Principal analyst: Chris Jones
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<td>[[Operating system is::WatchOS]]</td>
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*Founders: Jony Ive, Marc Newson<ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at: http://fortune.com/2015/04/28/apple-watch-listicle/</ref>
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</tr>
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*Apple CEO: Tim Cook<ref name="ref10">Leadership & Governance [online]. 2015, 15 December. Available online at: http://investor.apple.com/corporate-governance.cfm</ref>
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*Survey research director: Andy Golub
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*Senior vice president of operations: Jeff Williams
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*Senior vice president of worldwide marketing: Phil Schiller<ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at: http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>
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*Human interface chief: Alan Dye<ref name="ref9"/>
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*Senior vice president of retail and online sales: Angela Ahrendts<ref name="ref9"/>
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*VP technology: Kevin Lynch<ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at: http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>
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== Important Dates ==
  
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<tr>
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* 2011: project began
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<th scope="row">Sensors</th>
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* 10th April 2015: pre-order was available for these countries: the U.K., Australia, Canada, China, France, Germany, Hong Kong, Japan, and the U.S.<ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at: http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>
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<td>[[Has sensors::Ambient light, Accelerometer, Gyroscope, Heart rate]]</td>
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* 24th April 2015: the sale started<ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at: http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>
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</tr>
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* 9th September 2015: The Special Apple Event was held in San Francisco.<ref name="ref13">Apple Special Event [online]. 2015, 15 December. Available online at: http://www.apple.com/apple-events/september-2015/</ref>  
  
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== Enhancement/Therapy/Treatment ==
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<th scope="row">Weight</th>
 
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<td>[[Weights::62]] g</td>
 
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</tr>
 
  
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The Watch checks three things: stand, exercise and move. If the user is sitting for a long time, the Watch points out the need to stand up and walk around. The move function accounts for how many calories have been burnt during the day. The exercise function watches one's daily activity like running, yoga, or fast walking, with the goal of doing some kind of exercise for 30 minutes a day. This helps the user keep track of his or her daily workout.<ref name="ref7"/> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. In addition to providing faster communication, the Apple Watch also offers its users the possibility to concentrate on fitness and well-being. The Apple Watch can have an effect on health, exercise, and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they were more aware of their overall health. In addition, many of them have already made changes, with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more, and 59% that they make better overall health choices.<ref name="ref21">DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at: https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89</ref>  
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<th scope="row">Controls</th>
 
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<td>[[Controls are::]]</td>
 
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</tr>
 
  
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== Ethical Issues ==
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<th scope="row">Data available</th>
 
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<td>[[Data available are::Good]]</td>
 
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</tr>
 
  
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One of the most concerning issues for Apple is its alleged connection with illegal mineral resources. According to an article released by the company Apple in February 2015, their mineral resources are legal.<ref name="ref14">Apple Inc [online]. 2015, 15 December. Available online at: http://images.apple.com/euro/supplier-responsibility/b/generic/pdf/Conflict_Minerals_Report.pdf</ref> These minerals used in the manufacture of Apple include tin, used in circuit boards; tungsten, found in light bulbs; tantalum used to regulate the flow of electricity; and gold, often used as an electrical conductor. The company had to prove that the minerals did not come from the war-torn Democratic Republic of the Congo or Central Africa.<ref name="ref15">HERN, A. Apple plans to cease using conflict minerals [online]. 2015, 06 December. Available online at: http://www.theguardian.com/technology/2014/feb/14/apple-conflict-minerals</ref> In February 2015, the company promised to do so.<ref name="ref14"/>  
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<th scope="row">Risk factor</th>
 
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<td>[[Possible hazard is::Low]]</td>
 
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</tr>
 
  
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<tr>
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Other significant ethical issues concern problems for other companies. At the launch of the Apple Watch other companies may have had plans to start their own smart watch production; however, due to Apple’s realized product their plans could not come to fruition and they lost money.<ref name="ref16">MacDonald, Ch. Apple’s new Watch and the Ethics of Disruption [online]. 2015, 06 December. Available online at: http://businessethicsblog.com/2014/09/11/apples-new-watch-and-the-ethics-of-disruption/</ref>
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<td colspan="2" style="text-align:center">Standalone/Not standalone<ref>Shows if the device is a standalone wearable computer or if it needs to be connected to a processing unit to function.</ref></td>
 
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</tr>
 
  
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Apple Watch offers the possibility to function as credit cards in retail stores. If this trend becomes widespread, there could be impact on the companies who manufacture plastic bank cards. These two ethical issues may apply to any other company, but because Apple is such a strong brand, its impact is potentially much more devastating on its competition than in other cases.
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<td colspan="2" style="text-align:center">https://www.apple.com</td>
 
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</tr>
 
  
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</table>
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Apple Watch offers proliferation of wellness and healthy apps, which unfortunately may have negative impact. People can become narcissistic and too self-involved, and sometimes even hypochondriac. In such cases people stop focusing on the outside world and on social contacts and instead focus on their electronic devices.<ref name="ref17">SPICER, A. Apple delivers smart watch, but you might want to think twice about getting one [online]. 2015, 06 December. Available online at: http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526</ref>
  
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The Apple Watch is the newest and the first wearable device developed by Apple Inc. The project began in the year 2011 and the Apple Watch was launched on April 24, 2015. The pre - orders were available on April 10, 2015.The Apple Watch comes in two sizes - 38 mm and 42 mm and in 3 collections -  the aluminum Apple Watch Sport, the stainless steel Apple Watch and the gold Apple Watch Edition. The Apple Watches Sport are available in 12 models and price ranges between $349 and $399. The Apple Watches are available in 20 models and the price ranges from $549 to $1099. The Apple Watches Edition are available in 8 models which are the most expensive. The prices range between $10 000 to $17 000. The Watches are made from variety of distinctive materials and the bands are changeable. The Watch can be wirelessly connected from iPhone 5 up to iPhone 6 s. The Watch is not only a watch. It is a device that helps us to be always connected with our friends and up to date with our work. <ref name="ref3">http://www.apple.com/watch/design/ (Retrieved December 05 2015)</ref>  
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Upon the creation of an Apple ID, Apple collects information after such as phone number, email address, contact preferences, and credit card information, which they claim to use for various reasons. The amount of information given depends on the user; however, the less information that is provided, the more difficult that product support may be in the case of troubleshooting.<ref name="ref18">Privacy Policy [online]. 2015, 06 December. Available online at: http://www.apple.com/legal/privacy/en-ww/</ref>
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[[File:Apple.jpg|thumbnail|Rash caused by Apple Watch]]
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== Health Risks ==
  
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== Main characteristics ==
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Wearing Apple Watch may cause skin rash in people who are sensitive to materials used in bands that contain traces of nickel and methacrylates.<ref name="ref19">LESWING, K. Yes, Your Apple Watch Is Giving You A Rash. Here's What To Do About It [online]. 2015, 05 December. Available online at: http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867</ref> Apple advises users to wear the watch in a way that the users feel is comfortable. The company warns that tightly worn watches could cause irritation, and loosely worn watches could cause skin damage.<ref name="ref20">GRIFFITHS, S. Apple feeling the burn: Watch wearers take to Twitter to share photos of rashes 'caused by the device' [online]. 2015, 06 December. Available online at: http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html</ref>
  
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The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.<ref name="ref4">http://www.imore.com/apple-watch-review (Retrieved December 05 2015)</ref>
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== Public & Media Impact and Presentation ==
  
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Apple is using three different materials for the cases: 7000-Series aluminum for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. For the Edition are conducted in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. Very impressive is possibility to choose in the big quantity of bands.
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Apple demonstrated new features of Apple Watch in March 2015 during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting Apple CEO Timothy D. Cook to announce the new Apple Watch.<ref name="ref22">CHEN, X. B. Apple Watch Success Will Hinge on Apps [online]. 2015, 06 December. Available online at: http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html</ref>
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The 38mm Apple Watch has a display size of 340-by-272 pixels.The 42mm Apple Watch has a display size of 390-by-312 pixels. The display is from Retina - OLED (organic light-emitting diodes), and that's a first for Apple. There are two physical buttons for the control on the side: button and the Digital Crown with that you can zoom the screen or look for in apps. Also there is the way to use the voice navigation Siri, which you can know from the iPhone. The control is very easy and fast. Especially if you want to take call and you can't find your phone you can use the built-in speaker and microphone. The apps are the same like in your iPhone. The response for email or message is faster than from your phone. You can set the notification for any apps which you want and this way you can't miss any calls or message. Apple Watch measures all the ways you move, such as walking or taking the stairs. It even keeps track of when you stand up and encourages you to keep moving.<ref name="ref5">http://www.imore.com/apple-watch-review (Retrieved December 05 2015)</ref>  
 
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The charging is on the same way like MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and 3 hours of talk time. There's also a Power Reserve mode, designed to last up to 72 hours, that shuts down almost all processes except those required to keep and display time. For the fully charged is necessary about 2,5 hours. The Watch is water resistant but it is not suitable for the shower.
 
  
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=== Purpose ===
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After the launch, many opinions were raised. Farhad Manjoo wrote in ''The New York Times'' about his first three days with the Apple Watch. However, after he overcame the first difficulties he described how he fell in love with the product.<ref name="ref23">MANJOO, F. Apple Watch Review: Bliss, but Only After a Steep Learning Curve [online]. 2015, 06 December. Available online at: http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0</ref> Vanessa Friedman has had a different experience. In an article from ''The New York Times'', she described why she would return her Apple Watch. One of the many reasons why she did not like it was that she could not talk to the watch worn on the wrist.<ref name="ref24">FRIEDMAN, V. Why I’m Breaking Up With the Apple Watch [online]. 2015, 06 December. Available online at: http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0</ref> Despite all of this, Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version of the Apple Watch for 25,000 USD. As he once said, he is obsessed by Apple’s devices. For example, he has four iPhones and twenty iPads.<ref name="ref25">FENNER, J. Karl Lagerfeld May Have the World's Most Expensive Apple Watch [online]. 2015, 06 December. Available online at: http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch</ref>  
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The Apple Watch is small but smart and first personal wearable device which delivers important informations when you need them. It helps easily perform everyday tasks and it offers possibility to be connect to the people very fast. The Apple Watch should make easier using when you are on the move. <ref name="ref6">http://www.apple.com/watch/watch-reimagined/ (Retrieved December 05 2015)</ref>  
 
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<!-- This is a very short description of the technology's purpose. What will it be doing, for what goal was it created, how it modifies human cognition. Keep this as brief as possible. -->
 
  
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=== Company & People ===
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== Public Policy ==
  
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*Analyst: Daniel Matte
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All public policy expenditures are reported to the Apple Board of Directors and reviewed annually by the Audit and Finance Committee of the Board.<ref name="ref26">Public Policy Advocacy [online]. 2015, 06 December. Available online at: http://www.apple.com/public-policy-advocacy/</ref> Recently the Apple Watch was banned at Cabinet meetings in the U.K. due to suspicion that it could be hacked by Russian spies.<ref> DOMINICZAK Peter, Apple Watches banned from Cabinet after ministers warned devices could be vulnerable to hacking. The Telegraph [online]. 2016, 09 October. Available online at: http://www.telegraph.co.uk/news/2016/10/09/apple-watches-banned-from-cabinet-after-ministers-warned-devices/ (Retrieved 13th October, 2016)</ref>
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*Principal Analyst: Chris Jones
 
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*Founders: Jony Ive, Marc Newson
 
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*Apple CEO: Tim Cook
 
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*Survey research director: Andy Golub
 
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*Senior vice president of Operations: Jeff Williams
 
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<!-- This is a list of important people behind the technology. Note: It is not necessary to list absolutely everyone. -->
 
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== Important Dates ==
 
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*Project began in 2011.
 
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*Pre order was available for these countries;UK, Australia, Canada, China, France, Germany, Hong Kong, Japan and the US in April 10, 2015.
 
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*The sale started in April 24, 2015.
 
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* The Special Apple Event held in September 9, 2015 in San Francisco. <ref name="ref7">http://www.apple.com/apple-events/september-2015/ (Retrieved December 05 2015)</ref>  
 
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<!-- A list of important dates in the development and history of the technology. Use the information provided in the second half of the Main characteristics section and make it into a short, unnumbered list. -->
 
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== Ethical Issues ==
 
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It could appear the same addicted problem to be still online as well as with a cell phone. Sherry Turkle describes these issues in her book “Alone Together: Why We Expect More from Technology and Less from Each Other”, where she is saying:”that the successful are always connected.” <ref name="ref8">Turkle, S.  Always On (chap.8, The new state of the Self,s. 163) (Retrieved December 05 2015)</ref>  Apple Watch could be the way how to have everything on the hand. Even we will hide the cell phone into the bag, the Watch is connected to the phone, so if we will get the email or somebody will call us, we will see and hear it immediately. But the ethical issues were not identified for now. Apple Watch brings good assumptions how to restrict use of games and other social applications on the phone because on the Watch you will use only the necessary applications due to the size of the screen.
 
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<!-- Provide detailed information (if possible or if available) about any ethical risks and related ethical topics or dilemmas in this section. --->
 
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[[File:Apple-rash.jpg|thumbnail|Rash caused by Watch]]
 
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== Health Risks ==
 
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Wearing Apple Watch may cause skin rashes to people who are sensitive for some materials because bands contain traces of Nickel and Methacrylates. <ref name="ref9">http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867(Retrieved December 05 2015)</ref> Company Apple Inc. advices to wear them comfortably and rightly. They warn that tightly wearing could cause irritation and loosely wearing could cause rubbing. Prevent care - keep your Apple Watch and bands - as well as your skin dry and clean especially after workouts when you can sweat.  <ref name="ref10">http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html
 
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(Retrieved December 05 2015)</ref>
 
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<!-- Any related health issues, be it already discovered and covered in literature, or just speculative ones, should be described and properly cited in this section. -->
 
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== Enhancement/Therapy/Treatment ==
 
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By the research firm Wristly was found that Apple Watch users are taking up more sport and making healthier choices. Besides the function for faster communication also the users concentrate to the fitness features. Apple watch has effect on your health, exercise and lifestyle. 
 
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<!-- Describe in detail whether the technology aims to enhance human cognition, i.e. to improve human abilities beyond what is considered normal, and/or if it is also applicable as a form of treatment or therapy, i.e. it can serve to cure patients or restore abilities that do not perform as they would in a healthy person -->
 
  
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== Public & Media Impact and Presentation ==
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== Related Technologies, Projects, or Scientific Research ==
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http://www.apple.com/apple-events/september-2015/
 
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<!-- Provide information about the impact the technology had on the public and how the technology is presented in the media or literature. If there was anything in the news regarding this technology, it should be noted and properly cited here. -->
 
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== Public Policy ==
 
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<!-- Information related to any regulations (law, patents, ISOs, government recommendations and so on.) -->
 
  
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== Related Technologies, Project or Scientific Research ==
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The Apple Watch are connected and synchronized with the iPhone. Everything is shared due to the application Watch in the phone. A new Apple Watch Hermès is a collaboration between Apple and the luxury French accessories maker Hermès. The newest addition to the Apple Watch family was launched on 9 September 2015, exactly one year after the range was originally revealed, and costs from 1,100 USD.<ref name="ref2"/>
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<!-- If there is any scientific research conducted or being conducted that is closely connected to this technology, it should be properly cited here. -->
 
  
 
== References ==
 
== References ==

Latest revision as of 13:28, 14 July 2017

Apple watch
Apple watch.png
Category Limb-mounted
Developer Apple Inc.
Announced September 2014 [1]
Released Developers:
Consumers: 10th April 2015 [2]
Price 349 USD [3]
Operating system WatchOS
Sensors

Accelerometer, Ambient light, Gyroscope, Heart rate

Weight 62 g
Controls

Single physical button, Touchscreen

Data available
Risk factor
Standalone
https://www.apple.com

The Apple Watch is the first wearable device developed by Apple Inc. The project began in the year 2011, and the Apple Watch was launched on April 24, 2015. Pre-orders were available beginning April 10, 2015.The Apple Watch comes in two sizes-38 mm and 42 mm-and in three collections-the aluminium Apple Watch Sport, the stainless steel Apple Watch, and the gold Apple Watch Edition. The Apple Watch Sport is available in twelve models, and the price ranges between 349 USD and 399 USD.[4] Apple Watches are available in twenty models, and the price ranges from 549 USD to 1,099 USD.[3] Apple Watches Edition is available in eight models, which are the most expensive; prices range between 10,000 USD to 17,000 USD[5]. Watches are made from a variety of distinctive materials, and the bands are changeable. The Watch can be wirelessly connected from an iPhone 5 up to an iPhone 6 s. The Watch is not only a watch. It is a device that helps users to be always connected with their friends and up to date with their work.[6]

Main Characteristics

The Apple watch is also a device that allows users to make payments without having to use credit cards. It can measure heart rate and it communicates with the user and his or her iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of the collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.[7]

Apple is using three different materials for the cases: 7000-Series aluminium for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. Ihe Edition is available in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. A large number of bands are available.

The 38mm Apple Watch has a display size of 340 by 272 pixels. The 42mm Apple Watch has a display size of 390 by 312 pixels. The display is from Retina-OLED (organic light-emitting diodes), which is first for Apple. There are two physical buttons for the control on the side: a button and a digital crown with which the user can zoom the screen or look for apps. Additionally, there is a way to use the voice navigation Siri, known from the iPhone. To answer the call one uses a built-in speaker and microphone. The apps are the same like as for the iPhone. Responses for email or messages can be faster than from the phone. The adjustment of the notification for any apps is by user discretion. Apple Watch measures all types of movement, such as walking or taking the stairs. It even keeps track of when person stands up and encourages the user to keep moving. Charging is similar to the MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and three hours of talk time. A power reserve mode, designed to last up to 72 hours shuts down almost all processes except those required to keep and display time. The Watch requires about 2,5 hours, for charging and it is is waterproof.[7]

Purpose

The Apple Watch is a first personal wearable device that delivers important information when people need it. It helps to perform everyday tasks easily, and it offers the possibility to be connected with people in no time. The Apple Watch can facilitate communication and serves as a miniature substitution for one's phone.[8]

Company & People

  • Analyst: Daniel Matte
  • Principal analyst: Chris Jones
  • Founders: Jony Ive, Marc Newson[9]
  • Apple CEO: Tim Cook[10]
  • Survey research director: Andy Golub
  • Senior vice president of operations: Jeff Williams
  • Senior vice president of worldwide marketing: Phil Schiller[11]
  • Human interface chief: Alan Dye[9]
  • Senior vice president of retail and online sales: Angela Ahrendts[9]
  • VP technology: Kevin Lynch[11]

Important Dates

  • 2011: project began
  • 10th April 2015: pre-order was available for these countries: the U.K., Australia, Canada, China, France, Germany, Hong Kong, Japan, and the U.S.[12]
  • 24th April 2015: the sale started[12]
  • 9th September 2015: The Special Apple Event was held in San Francisco.[13]

Enhancement/Therapy/Treatment

The Watch checks three things: stand, exercise and move. If the user is sitting for a long time, the Watch points out the need to stand up and walk around. The move function accounts for how many calories have been burnt during the day. The exercise function watches one's daily activity like running, yoga, or fast walking, with the goal of doing some kind of exercise for 30 minutes a day. This helps the user keep track of his or her daily workout.[7] It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. In addition to providing faster communication, the Apple Watch also offers its users the possibility to concentrate on fitness and well-being. The Apple Watch can have an effect on health, exercise, and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they were more aware of their overall health. In addition, many of them have already made changes, with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more, and 59% that they make better overall health choices.[14]

Ethical Issues

One of the most concerning issues for Apple is its alleged connection with illegal mineral resources. According to an article released by the company Apple in February 2015, their mineral resources are legal.[15] These minerals used in the manufacture of Apple include tin, used in circuit boards; tungsten, found in light bulbs; tantalum used to regulate the flow of electricity; and gold, often used as an electrical conductor. The company had to prove that the minerals did not come from the war-torn Democratic Republic of the Congo or Central Africa.[16] In February 2015, the company promised to do so.[15]

Other significant ethical issues concern problems for other companies. At the launch of the Apple Watch other companies may have had plans to start their own smart watch production; however, due to Apple’s realized product their plans could not come to fruition and they lost money.[17]

Apple Watch offers the possibility to function as credit cards in retail stores. If this trend becomes widespread, there could be impact on the companies who manufacture plastic bank cards. These two ethical issues may apply to any other company, but because Apple is such a strong brand, its impact is potentially much more devastating on its competition than in other cases.

Apple Watch offers proliferation of wellness and healthy apps, which unfortunately may have negative impact. People can become narcissistic and too self-involved, and sometimes even hypochondriac. In such cases people stop focusing on the outside world and on social contacts and instead focus on their electronic devices.[18]

Upon the creation of an Apple ID, Apple collects information after such as phone number, email address, contact preferences, and credit card information, which they claim to use for various reasons. The amount of information given depends on the user; however, the less information that is provided, the more difficult that product support may be in the case of troubleshooting.[19]

Rash caused by Apple Watch

Health Risks

Wearing Apple Watch may cause skin rash in people who are sensitive to materials used in bands that contain traces of nickel and methacrylates.[20] Apple advises users to wear the watch in a way that the users feel is comfortable. The company warns that tightly worn watches could cause irritation, and loosely worn watches could cause skin damage.[21]

Public & Media Impact and Presentation

Apple demonstrated new features of Apple Watch in March 2015 during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting Apple CEO Timothy D. Cook to announce the new Apple Watch.[22]

After the launch, many opinions were raised. Farhad Manjoo wrote in The New York Times about his first three days with the Apple Watch. However, after he overcame the first difficulties he described how he fell in love with the product.[23] Vanessa Friedman has had a different experience. In an article from The New York Times, she described why she would return her Apple Watch. One of the many reasons why she did not like it was that she could not talk to the watch worn on the wrist.[24] Despite all of this, Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version of the Apple Watch for 25,000 USD. As he once said, he is obsessed by Apple’s devices. For example, he has four iPhones and twenty iPads.[25]

Public Policy

All public policy expenditures are reported to the Apple Board of Directors and reviewed annually by the Audit and Finance Committee of the Board.[26] Recently the Apple Watch was banned at Cabinet meetings in the U.K. due to suspicion that it could be hacked by Russian spies.[27]

Related Technologies, Projects, or Scientific Research

The Apple Watch are connected and synchronized with the iPhone. Everything is shared due to the application Watch in the phone. A new Apple Watch Hermès is a collaboration between Apple and the luxury French accessories maker Hermès. The newest addition to the Apple Watch family was launched on 9 September 2015, exactly one year after the range was originally revealed, and costs from 1,100 USD.[2]

References

  1. ↑ Apple Event [online]. 2015, 14 December. Available online at:http://www.apple.com/live/2014-sept-event/
  2. ↑ 2.0 2.1 Apple Watch release date, price, features, availability and delivery date: Everything you need to know about Apple Watch [online]. 2015, 14 December. Available online at: http://www.itpro.co.uk/mobile/22982/apple-watch-release-date-price-features-availability-and-delivery-date-everything-you-7
  3. ↑ 3.0 3.1 Apple Watch [online]. 2015, 05 December. Available online at: http://www.apple.com/shop/buy-watch/apple-watch-sport
  4. ↑ Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/shop/buy-watch/apple-watch-sport
  5. ↑ Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/shop/buy-watch/apple-watch-edition
  6. ↑ Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/watch/design/
  7. ↑ 7.0 7.1 7.2 RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at: http://www.imore.com/apple-watch-review
  8. ↑ Apple [online]. 2015, 05 December. Available online at: http://www.apple.com/watch/watch-reimagined/
  9. ↑ 9.0 9.1 9.2 SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at: http://fortune.com/2015/04/28/apple-watch-listicle/
  10. ↑ Leadership & Governance [online]. 2015, 15 December. Available online at: http://investor.apple.com/corporate-governance.cfm
  11. ↑ 11.0 11.1 FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at: http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/
  12. ↑ 12.0 12.1 KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at: http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015
  13. ↑ Apple Special Event [online]. 2015, 15 December. Available online at: http://www.apple.com/apple-events/september-2015/
  14. ↑ DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at: https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89
  15. ↑ 15.0 15.1 Apple Inc [online]. 2015, 15 December. Available online at: http://images.apple.com/euro/supplier-responsibility/b/generic/pdf/Conflict_Minerals_Report.pdf
  16. ↑ HERN, A. Apple plans to cease using conflict minerals [online]. 2015, 06 December. Available online at: http://www.theguardian.com/technology/2014/feb/14/apple-conflict-minerals
  17. ↑ MacDonald, Ch. Apple’s new Watch and the Ethics of Disruption [online]. 2015, 06 December. Available online at: http://businessethicsblog.com/2014/09/11/apples-new-watch-and-the-ethics-of-disruption/
  18. ↑ SPICER, A. Apple delivers smart watch, but you might want to think twice about getting one [online]. 2015, 06 December. Available online at: http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526
  19. ↑ Privacy Policy [online]. 2015, 06 December. Available online at: http://www.apple.com/legal/privacy/en-ww/
  20. ↑ LESWING, K. Yes, Your Apple Watch Is Giving You A Rash. Here's What To Do About It [online]. 2015, 05 December. Available online at: http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867
  21. ↑ GRIFFITHS, S. Apple feeling the burn: Watch wearers take to Twitter to share photos of rashes 'caused by the device' [online]. 2015, 06 December. Available online at: http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html
  22. ↑ CHEN, X. B. Apple Watch Success Will Hinge on Apps [online]. 2015, 06 December. Available online at: http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html
  23. ↑ MANJOO, F. Apple Watch Review: Bliss, but Only After a Steep Learning Curve [online]. 2015, 06 December. Available online at: http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0
  24. ↑ FRIEDMAN, V. Why I’m Breaking Up With the Apple Watch [online]. 2015, 06 December. Available online at: http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0
  25. ↑ FENNER, J. Karl Lagerfeld May Have the World's Most Expensive Apple Watch [online]. 2015, 06 December. Available online at: http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch
  26. ↑ Public Policy Advocacy [online]. 2015, 06 December. Available online at: http://www.apple.com/public-policy-advocacy/
  27. ↑ DOMINICZAK Peter, Apple Watches banned from Cabinet after ministers warned devices could be vulnerable to hacking. The Telegraph [online]. 2016, 09 October. Available online at: http://www.telegraph.co.uk/news/2016/10/09/apple-watches-banned-from-cabinet-after-ministers-warned-devices/ (Retrieved 13th October, 2016)
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