Difference between revisions of "Amazon Echo"

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Amazon Echo<ref name="ofic">Amazon. Amazon Echo. Amazon [online]. Available online at: http://www.amazon.com/Amazon-SK705DI-Echo/dp/B00X4WHP5E (Retrieved 20th December, 2016).</ref> is a smart device by Amazon.com, Inc. that is controlled by a variety of voice commands and can function as an [[Intelligent Personal Assistants|intelligent personal assistant]].<ref name="ofic"/> Unlike some other personal assistants as [[Microsoft Cortana|Cortana]] or [[Apple Siri|Siri]], Amazon Echo is not designated for smartphones or computers, but it is a stand-alone device for the household. However, it also contains intelligent personal assistant's software, namely [[Amazon Alexa|Alexa]].<ref name="complete guide">BREWIS, Marie. Complete guide to Amazon Echo: What is Amazon Echo? What is Amazon Dot?. PC Advisor [online]. 2016, Dec 2. Available online at: http://www.pcadvisor.co.uk/new-product/audio/amazon-echo-uk-what-is-amazon-echo-how-can-you-buy-it-update-3584881/ (Retrieved 20th December, 2016).</ref>  
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Amazon Echo is a smart device by Amazon.com, Inc. that is controlled by a variety of voice commands and can function as an [[Intelligent Personal Assistants|intelligent personal assistant]].<ref name="ofic">Amazon. Amazon Echo. Amazon [online]. Available online at: http://www.amazon.com/Amazon-SK705DI-Echo/dp/B00X4WHP5E (Retrieved 20th December, 2016).</ref> Unlike some other personal assistants such as [[Microsoft Cortana|Cortana]] or [[Apple Siri|Siri]], Amazon Echo is not designated for smartphones or computers, but it is a standalone device for the household. However, it also contains intelligent personal assistant software, namely [[Amazon Alexa|Alexa]].<ref name="complete guide">BREWIS, Marie. Complete guide to Amazon Echo: What is Amazon Echo? What is Amazon Dot?. PC Advisor [online]. 2016, Dec 2. Available online at: http://www.pcadvisor.co.uk/new-product/audio/amazon-echo-uk-what-is-amazon-echo-how-can-you-buy-it-update-3584881/ (Retrieved 20th December, 2016).</ref>  
  
The user can use Amazon services, play music, ask about weather or traffic situation, control other smart devices in the household, review calendar and task, ask about recipes, and other.<ref>Amazon. Help & Customer Service. Amazon [online]. Available online at: https://www.amazon.com/gp/help/customer/display.html?nodeId=201608460 (Retrieved 20th December, 2016).</ref> The abilities of the device can be further expanded by third-party apps called "Skills".<ref name="skills">Amazon. Alexa Skills Kit. Amazon [online]. Available online at: https://developer.amazon.com/appsandservices/solutions/alexa/alexa-skills-kit (Retrieved 20th December, 2016).</ref>
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The user can use Amazon services, play music, ask about weather or traffic situations, control other smart devices in the household, review calendars and tasks, ask about recipes, and more.<ref>Amazon. Help & Customer Service. Amazon [online]. Available online at: https://www.amazon.com/gp/help/customer/display.html?nodeId=201608460 (Retrieved 20th December, 2016).</ref> The abilities of the device can be further expanded by third-party apps called 'Skills'.<ref name="skills">Amazon. Alexa Skills Kit. Amazon [online]. Available online at: https://developer.amazon.com/appsandservices/solutions/alexa/alexa-skills-kit (Retrieved 20th December, 2016).</ref>
  
Amazon Echo costs 180 USD<ref name="ofic"/> and was released on 23 June 2015 for the United States of America<ref name="releasedate">CALLAHAM, John. Amazon Echo is now available for everyone to buy for $179.99, shipments start on July 14. Android Central [online]. 2015. Jun 23, Available online at: http://www.androidcentral.com/amazon-echo-now-available-everyone-buy-17999-shipments-start-july-14 (Retrieved 20th December, 2016).</ref> and 14 September 2016 in the United Kingdom and Germany.<ref name="Germany"/> The service is not yet available outside those countries, although some European users report using the device without any problems in the time, it was not available in Europe.<ref>CaixaGordinha. Is there any info about Alexa coming to Europe?. Reddit [online]. 2015. Available online at: https://www.reddit.com/r/amazonecho/comments/3n5enc/is_there_any_info_about_alexa_coming_to_europe/cvlskzi (Retrieved 20th December, 2016).</ref>
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Amazon Echo costs 180 USD<ref name="ofic"/> and was released on 23 June 2015 for the U.S.<ref name="releasedate">CALLAHAM, John. Amazon Echo is now available for everyone to buy for $179.99, shipments start on July 14. Android Central [online]. 2015. Jun 23, Available online at: http://www.androidcentral.com/amazon-echo-now-available-everyone-buy-17999-shipments-start-july-14 (Retrieved 20th December, 2016).</ref> and 14 September 2016 in the U.K. and Germany.<ref name="Germany"/> The service is not yet available outside those countries, although some European users report using the device without any problems during the time that it was not available in Europe.<ref>CaixaGordinha. Is there any info about Alexa coming to Europe?. Reddit [online]. 2015. Available online at: https://www.reddit.com/r/amazonecho/comments/3n5enc/is_there_any_info_about_alexa_coming_to_europe/cvlskzi (Retrieved 20th December, 2016).</ref>
  
 
== Main Characteristics ==
 
== Main Characteristics ==
  
Amazon Echo is an approximately 24 cm tall cylindrical device. The power and microphone buttons are on the top of the device. An array of seven microphones is also present here. A small part of the top rotates and can be used to adjust the volume. Almost entire housing of the device contains speakers, the control unit is embedded in the side of the inner tube. The device connects to the Internet via Wi-Fi and cannot work offline. It is not battery-powered and thus needs to be connected to a power outlet.<ref name="ofic"/>
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Amazon Echo is an approximately 24 cm tall cylindrical device. The power and microphone buttons are on the top of the device. An array of seven microphones is also present here. A small part of the top rotates and can be used to adjust the volume. Almost the entire housing of the device contains speakers, with the control unit embedded in the side of the inner tube. The device connects to the Internet via Wi-Fi and cannot work offline. It is not battery-powered and thus needs to be connected to a power outlet.<ref name="ofic"/>
  
The user can select from three pre-defined "wake" words the device listens to. It is "Alexa", "Amazon" and "Echo". The wake words could be switched in the app. When the device hears the wake word, it begins listening users demands.<ref name="Ultimate Guide"/> After that the device is ready, the user can say a command in plain language. The fact that Amazon Echo is listening is expressed by blue lighting on the top of the device.<ref name="complete guide"/> The query is parsed on the side of the device and sent to [[Amazon Alexa|Alexa]] service running on Amazon servers for processing. After the command is processed and relevant information retrieved or action taken, the [[Speech synthesizers|synthetic voice]] convey the results to the user. However, Amazon Echo cannot process natural language in a way that more advanced [[Intelligent Personal Assistants|intelligent personal assistants]] can. Echo only looks for keywords in the voice commands from the users and fails at longer and more complicated sentences.<ref name="zdnetreview">GEWIRTZ, David. Amazon Echo: It sucks. It's awesome. It sucks. We want two more. ZDNet [online]. 2015, May 21. Available online at: http://www.zdnet.com/article/amazon-echo-it-sucks-its-awesome-it-sucks-we-want-two-more/ (Retrieved 20th December, 2016).</ref>
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The user can select from three pre-defined 'wake' words the device listens to 'Alexa', 'Amazon' and 'Echo'. The wake words can be switched in the app. When the device hears the wake word, it begins listening to users' demands.<ref name="Ultimate Guide"/> After that the device is ready, and the user can say a command in plain language. The fact that Amazon Echo is listening is expressed by blue lighting on the top of the device.<ref name="complete guide"/> The query is parsed on the side of the device and sent to the [[Amazon Alexa|Alexa]] service running on Amazon servers for processing. After the command is processed and relevant information retrieved or action taken, the [[Speech synthesizers|synthetic voice]] conveys the results to the user. However, Amazon Echo cannot process natural language in a way that more advanced [[Intelligent Personal Assistants|intelligent personal assistants]] can. Echo only looks for keywords in the voice commands from the users and fails at longer and more complicated sentences.<ref name="zdnetreview">GEWIRTZ, David. Amazon Echo: It sucks. It's awesome. It sucks. We want two more. ZDNet [online]. 2015, May 21. Available online at: http://www.zdnet.com/article/amazon-echo-it-sucks-its-awesome-it-sucks-we-want-two-more/ (Retrieved 20th December, 2016).</ref>
  
Amazon Echo is setup by app in FireOS, Android or iOS. After that it could be controlled by voice, app or remote control. It is linked with the devices via Bluetooth. In comparison with other intelligent personal assistants it performs well even in a noisy surrounding due to beam-forming tech, which it includes.<ref name="complete guide"/> Additionally to its personal assistant functions, Amazon Echo can also be used to control other compatible household appliances such as the smart lightbulbs from Philips or Belkin, or the smart WeMo coffee maker.<ref name="Ultimate Guide">PULLEN, John Patrick. The Ultimate Guide to the Amazon Echo. Time [online]. 2016, Feb 18. Available online at: http://time.com/4227833/amazon-echo-user-guide/ (Retrieved 20th December, 2016).</ref>  
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Amazon Echo is setup by apps in FireOS, Android, and iOS. After that it can be controlled by voice, app, or remote control. It is linked with devices via Bluetooth. In comparison with other intelligent personal assistants, it performs well even in noisy surroundings due to beam-forming technology.<ref name="complete guide"/> Additional to its personal assistant functions, Amazon Echo can also be used to control other compatible household appliances such as smart lightbulbs from Philips or Belkin, or the smart WeMo coffee maker.<ref name="Ultimate Guide">PULLEN, John Patrick. The Ultimate Guide to the Amazon Echo. Time [online]. 2016, Feb 18. Available online at: http://time.com/4227833/amazon-echo-user-guide/ (Retrieved 20th December, 2016).</ref>  
  
Echo's abilities can be expanded by using "Skills", third-party plug-ins develop through the Alexa Skills Kit which is freely available to developers since 31 July 2015.<ref name="developers">Amazon. Alexa Voice Service Now Available in Developer Preview. Amazon [online]. 2015, Jan 31. Available online at: https://developer.amazon.com/public/community/post/Tx2SQ0B11SGLKOI/Alexa-Voice-Service-Now-Available-in-Developer-Preview (Retrieved 20th December, 2016).</ref>
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Echo's abilities can be expanded by using 'Skills', third-party plug-ins developed through the Alexa Skills Kit, which has been freely available to developers since 31 July 2015.<ref name="developers">Amazon. Alexa Voice Service Now Available in Developer Preview. Amazon [online]. 2015, Jan 31. Available online at: https://developer.amazon.com/public/community/post/Tx2SQ0B11SGLKOI/Alexa-Voice-Service-Now-Available-in-Developer-Preview (Retrieved 20th December, 2016).</ref>
 
[[File:Amazon-echo-family.jpg|thumb|Amazon Smart Home Devices]]
 
[[File:Amazon-echo-family.jpg|thumb|Amazon Smart Home Devices]]
Amazon announced the device on 6 November 2014.<ref>Amazon. Introducing Amazon Echo. Youtube [online]. 2014, Nov 6. Available online at: https://www.youtube.com/watch?v=KkOCeAtKHIc (Retrieved 20th December, 2016).</ref><ref name="announced"> WELCH, Chris. Amazon just surprised everyone with a crazy speaker that talks to you. The Verge [online]. 2014, Nov 6. Available online at: http://www.theverge.com/2014/11/6/7167793/amazon-echo-speaker-announced (Retrieved 20th December, 2016).</ref> In March 2016, Amazon introduced two smaller devices with the same capabilities as Amazon Echo - the Amazon Dot, a device with smaller speaker and Bluetooth, and the Amazon Tap, a smaller, battery-powered version of Echo.<ref name="dot and tap"> BUHR, Sarah. Amazon adds the $130 Tap and the $90 Dot to the Echo family. TechCrunch [online]. 2016, Mar 3. Available online at: http://techcrunch.com/2016/03/03/amazon-adds-the-130-tap-and-the-90-dot-to-the-echo-family/ (Retrieved 20th December, 2016).</ref> Amazon Dots cost 50 USD each. Moreover, in the case that users have more Amazon devices, Dots are smart enough to recognise which device is closest to a user and this will interact with user.<ref name="complete guide"/> Amazon Dot is a standalone device, thus it does not require Amazon Echo to function.<ref>TechFit360. Echo Dot 2 Review - Top 5 Features. Youtube [online]. 2016, Oct 25. Available online at: https://www.youtube.com/watch?v=QBvAj0Z_9do (Retrieved 21st December, 2016).</ref> Amazon Tap costs 130 USD and is currently shipped only in the United States.<ref name="complete guide"/><ref>Amazon. Amazon Tap. Amazon [online]. Available online at: https://www.amazon.com/dp/B01BH83OOM (Retrieved 20th December, 2016).</ref>
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Amazon announced the device on 6 November 2014.<ref>Amazon. Introducing Amazon Echo. Youtube [online]. 2014, Nov 6. Available online at: https://www.youtube.com/watch?v=KkOCeAtKHIc (Retrieved 20th December, 2016).</ref><ref name="announced"> WELCH, Chris. Amazon just surprised everyone with a crazy speaker that talks to you. The Verge [online]. 2014, Nov 6. Available online at: http://www.theverge.com/2014/11/6/7167793/amazon-echo-speaker-announced (Retrieved 20th December, 2016).</ref> In March 2016, Amazon introduced two smaller devices with the same capabilities as Amazon Echo—the Amazon Dot, a device with a smaller speaker and Bluetooth: and the Amazon Tap, a smaller, battery-powered version of Echo.<ref name="dot and tap"> BUHR, Sarah. Amazon adds the $130 Tap and the $90 Dot to the Echo family. TechCrunch [online]. 2016, Mar 3. Available online at: http://techcrunch.com/2016/03/03/amazon-adds-the-130-tap-and-the-90-dot-to-the-echo-family/ (Retrieved 20th December, 2016).</ref> Amazon Dots cost 50 USD each. Moreover, in the case that users have more Amazon devices, Dots are smart enough to recognise which device is closest to a user, and this one will interact with the user.<ref name="complete guide"/> Amazon Dot is a standalone device and, thus does not require Amazon Echo to function.<ref>TechFit360. Echo Dot 2 Review - Top 5 Features. Youtube [online]. 2016, Oct 25. Available online at: https://www.youtube.com/watch?v=QBvAj0Z_9do (Retrieved 21st December, 2016).</ref> Amazon Tap costs 130 USD and is currently shipped only in the U.S.<ref name="complete guide"/><ref>Amazon. Amazon Tap. Amazon [online]. Available online at: https://www.amazon.com/dp/B01BH83OOM (Retrieved 20th December, 2016).</ref>
  
In May 2017, Amazon announced Amazon Echo Show, the IPA with screen, which gives the device new possibility.<ref>PIERCE,David. Amazon’s ‘Echo Show’ Gives Alexa the Touchscreen It Needed. Wired [online]. 2017, May 9. Available online at: https://www.wired.com/2017/05/amazon-echo-show-gives-alexa-touchscreen-needed/ (Retrieved 15th May, 2017).</ref> It should be shipped in June.
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In May 2017, Amazon announced Amazon Echo Show, the intelligent personal assistant with screen, which gives the device new possibility.<ref>PIERCE,David. Amazon’s ‘Echo Show’ Gives Alexa the Touchscreen It Needed. Wired [online]. 2017, May 9. Available online at: https://www.wired.com/2017/05/amazon-echo-show-gives-alexa-touchscreen-needed/ (Retrieved 15th May, 2017).</ref> It should be shipped in June.
  
 
=== Purpose ===
 
=== Purpose ===
  
Amazon Echo is a voice command-driven household device that the user can use to use internet services, search for information, play music, set tasks, and order items from Amazon.com and other involved companies.  
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Amazon Echo is a voice command-driven household device that the user can use to use Internet services, search for information, play music, set tasks, and order items from Amazon.com and other involved companies.  
  
 
=== Company & People ===
 
=== Company & People ===
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The Echo was developed by the Amazon Lab126 based in Sunnyvale, California.<ref> Lab126. Amazon Lab126. Lab126 [online]. Available online at: http://www.lab126.com/ (Retrieved 20th December, 2016).</ref>
 
The Echo was developed by the Amazon Lab126 based in Sunnyvale, California.<ref> Lab126. Amazon Lab126. Lab126 [online]. Available online at: http://www.lab126.com/ (Retrieved 20th December, 2016).</ref>
  
* Jeff Bezos - CEO of Amazon <ref> KNIGHT, Will. Alexa, Talk Some Sense, Will You?. MIT Technology Review [online]. 2016, Sep 29.  Available online at: https://www.technologyreview.com/s/602517/alexa-talk-some-sense-will-you/ (Retrieved 21st December, 2016).</ref>
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* Jeff Bezos: CEO of Amazon <ref> KNIGHT, Will. Alexa, Talk Some Sense, Will You?. MIT Technology Review [online]. 2016, Sep 29.  Available online at: https://www.technologyreview.com/s/602517/alexa-talk-some-sense-will-you/ (Retrieved 21st December, 2016).</ref>
  
* Toni Reid - Director of Product at Amazon.com.<ref> RAO, Leena. Meet the Woman Who Runs Amazon’s Alexa Unit. Fortune [online]. 2016, Oct 25. Available online at: http://fortune.com/2016/10/25/amazon-echo-alexa-artificial-intelligence-toni-reid/ (Retrieved 21st December, 2016).</ref>
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* Toni Reid: director of product at Amazon.com.<ref> RAO, Leena. Meet the Woman Who Runs Amazon’s Alexa Unit. Fortune [online]. 2016, Oct 25. Available online at: http://fortune.com/2016/10/25/amazon-echo-alexa-artificial-intelligence-toni-reid/ (Retrieved 21st December, 2016).</ref>
  
* Frédéric Deramat - Senior Principal Engineer at Amazon.com.<ref> Frédéric Deramat. LinkedIn [online]. Available online at: https://www.linkedin.com/in/deramat (Retrieved 20th December, 2016).</ref>
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* Frédéric Deramat: senior principal engineer at Amazon.com.<ref> Frédéric Deramat. LinkedIn [online]. Available online at: https://www.linkedin.com/in/deramat (Retrieved 20th December, 2016).</ref>
  
* Charlie Kindel - Alexa Smart Home Director.<ref> Charlie Kindel. LinkedIn [online]. Available online at: https://www.linkedin.com/in/ckindel (Retrieved 20th December, 2016).</ref>
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* Charlie Kindel: Alexa Smart Home director.<ref> Charlie Kindel. LinkedIn [online]. Available online at: https://www.linkedin.com/in/ckindel (Retrieved 20th December, 2016).</ref>
  
* Amir Aslani - Senior Manager Product Management - Alexa Voice Service.<ref name="Aslani">Amir Aslani. LinkedIn [online]. Available online at: https://www.linkedin.com/in/amiraslani (Retrieved 20th December, 2016).</ref>
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* Amir Aslani: senior manager product management, Alexa Voice Service.<ref name="Aslani">Amir Aslani. LinkedIn [online]. Available online at: https://www.linkedin.com/in/amiraslani (Retrieved 20th December, 2016).</ref>
  
* Shamitha Somashekar - Principal Product Manager - Speech at Amazon / Alexa / Echo.<ref>Shamitha Somashekar. LinkedIn [online]. Available online at: https://www.linkedin.com/in/shamitha?authType=name&authToken=8DRA&trk=prof-sb-browse_map-name (Retrieved 20th December, 2016).</ref>
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* Shamitha Somashekar: principal product manager, speech at Amazon/Alexa/Echo.<ref>Shamitha Somashekar. LinkedIn [online]. Available online at: https://www.linkedin.com/in/shamitha?authType=name&authToken=8DRA&trk=prof-sb-browse_map-name (Retrieved 20th December, 2016).</ref>
  
Amazon.com, Inc. held a recruiting event in Seattle on February 2016 which shows a big focus on this technology.<ref> SOPER, Taylor. Amazon recruiting heavily for Echo and Alexa engineers, hosts big invite-only event to find talent. GeekWire [online]. 2016, Feb 19. Available online at: http://www.geekwire.com/2016/amazon-ramps-up-recruiting-efforts-for-engineers/ (Retrieved 20th December, 2016).</ref> In December 2016, Amazon still recruiting intensively.<ref name="Aslani"/>
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Amazon.com, Inc. held a recruiting event in Seattle on February 2016 which displays a big focus on this technology.<ref> SOPER, Taylor. Amazon recruiting heavily for Echo and Alexa engineers, hosts big invite-only event to find talent. GeekWire [online]. 2016, Feb 19. Available online at: http://www.geekwire.com/2016/amazon-ramps-up-recruiting-efforts-for-engineers/ (Retrieved 20th December, 2016).</ref> In December 2016, Amazon was still recruiting intensively.<ref name="Aslani"/>
  
 
== Important Dates ==
 
== Important Dates ==
  
* 6 November 2014 - Amazon Echo announced.<ref name="announced"/>  
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* 6 November 2014: Amazon Echo announced.<ref name="announced"/>  
* December 2014 - First customers, which are involved in "Amazon Prime", were invited to purchase Amazon Echo.<ref name="fortune">HIGGINBOTHAM, Stacey. You should probably buy the Amazon Echo. Fortune [online]. 2015, Jun 25. Available online at: http://fortune.com/2015/06/23/amazon-echo-review/ (Retrieved 20th December, 2016).</ref>
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* December 2014: First customers, which wer involved in 'Amazon Prime', were invited to purchase Amazon Echo.<ref name="fortune">HIGGINBOTHAM, Stacey. You should probably buy the Amazon Echo. Fortune [online]. 2015, Jun 25. Available online at: http://fortune.com/2015/06/23/amazon-echo-review/ (Retrieved 20th December, 2016).</ref>
 
* 31 January 2015: Amazon Echo was open for developers.<ref name="developers"/>
 
* 31 January 2015: Amazon Echo was open for developers.<ref name="developers"/>
* 23 June 2015: Amazon Echo was released for the United States of America.<ref name="releasedate" /><ref>Amazon. Amazon Echo Now Available to All Customers. Available online at: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2061798 (Retrieved 20th December, 2016).</ref>
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* 23 June 2015: Amazon Echo was released in the U.S.<ref name="releasedate" /><ref>Amazon. Amazon Echo Now Available to All Customers. Available online at: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2061798 (Retrieved 20th December, 2016).</ref>
 
* 3 March 2016: Amazon Dot and Amazon Tap were released.<ref>Amazon. Amazon Introduces Echo Dot and Amazon Tap, Two New Alexa-Enabled Devices. Available online at: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2143663 (Retrieved 20th December, 2016).</ref>
 
* 3 March 2016: Amazon Dot and Amazon Tap were released.<ref>Amazon. Amazon Introduces Echo Dot and Amazon Tap, Two New Alexa-Enabled Devices. Available online at: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2143663 (Retrieved 20th December, 2016).</ref>
* 14 September 2016: Amazon Echo was released for the United Kingdom and Germany<ref name="Germany">Amazon. Alexa and Amazon Echo Now Available in the UK and Germany. Amazon [online]. 2016, Sep 14. Available online at: https://developer.amazon.com/blogs/post/Tx347QDN551BBTM/Alexa-and-Amazon-Echo-Now-Available-in-the-UK-and-Germany (Retrieved 21st December, 2016).</ref>
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* 14 September 2016: Amazon Echo was released for the U.K. and Germany<ref name="Germany">Amazon. Alexa and Amazon Echo Now Available in the UK and Germany. Amazon [online]. 2016, Sep 14. Available online at: https://developer.amazon.com/blogs/post/Tx347QDN551BBTM/Alexa-and-Amazon-Echo-Now-Available-in-the-UK-and-Germany (Retrieved 21st December, 2016).</ref>
* 28 June 2017: Amazon Echo Show will be released.<ref>Amazon. Introducing Echo Show - Black. Amazon [online]. Available online at: https://www.amazon.com/dp/B01J24C0TI (Retrieved 15th May, 2017).</ref>
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* 28 June 2017: Amazon Echo Show was be released.<ref>Amazon. Introducing Echo Show - Black. Amazon [online]. Available online at: https://www.amazon.com/dp/B01J24C0TI (Retrieved 15th May, 2017).</ref>
  
 
== Enhancement/Therapy/Treatment ==
 
== Enhancement/Therapy/Treatment ==
[[File:Amazon echo opened small.jpg|thumbnail|right|The device with the outer shell removed. The motherboard is visible on the right.]]
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[[File:Amazon echo opened small.jpg|thumbnail|right|The device with the outer shell removed; the motherboard is visible on the right.]]
One feature of the enhancement which Amazon Echo provides, is the control of smart devices. There are shipped various smart devices from several companies, but Amazon Echo allows to control majority of them by voice. It includes thermostats, lightbulbs, coffee machines or smart switches.<ref name="compatibility">CRIST, Ry. Amazon Alexa: Device compatibility, how-tos and much more. CNET [online]. 2016, Apr 8.  Available online at: https://www.cnet.com/how-to/amazon-alexa-device-compatibility-how-tos-and-much-more/ (Retrieved 21st December, 2016).</ref> With a certain skill and smart device it could even control garage or monitor the movement of user's car. Moreover, it is highly probable, that the list of smart devices which could be control by Amazon Echo will grow.
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One feature of the enhancement which Amazon Echo provides is the control of smart devices. Various smart devices are available from several companies, but Amazon Echo allows the majority of them to be controlled by voice. These include thermostats, light bulbs, coffee machines, or smart switches.<ref name="compatibility">CRIST, Ry. Amazon Alexa: Device compatibility, how-tos and much more. CNET [online]. 2016, Apr 8.  Available online at: https://www.cnet.com/how-to/amazon-alexa-device-compatibility-how-tos-and-much-more/ (Retrieved 21st December, 2016).</ref> With a certain skill, and smart device, it could even control garage doors or monitor the movement of the user's car. Moreover, it is highly probable that the list of smart devices that could be controlled by Amazon Echo will grow. Additionally, Amazon Echo works with the IFTTT (if-this-then-that) app.<ref name="CNET review"/> This app allows the creation of more complex commands, such as 'open the garage when my car enters a drive way' or 'read the news headlines every day at 8 a.m.'<ref>IFTTT. IFTTT [online]. Available online at: https://www.ifttt.com/(Retrieved 21st December, 2016).</ref> Researcher Amine Ben Khalifa developed the app ''arxivML'', which could read to Amazon's user the latest machine-learning papers including abstracts, which were published on arxiv.org.<ref>DENT, Steve. Alexa gets meta, finds you the latest AI research. Engadget [online]. 2017, Jan 19. Available online at: https://www.engadget.com/2017/01/19/alexa-gets-meta-finds-you-the-latest-ai-research/ (Retrieved 20th January, 2017).</ref>
Additionally, Amazon Echo works with IFTTT (if-this-then-that) app.<ref name="CNET review"/> This app allows to create more complex commands as "open the garage when my car enters a drive way" or "read the news headlines every day at 8 a.m."<ref>IFTTT. IFTTT [online]. Available online at: https://www.ifttt.com/(Retrieved 21st December, 2016).</ref> Researcher Amine Ben Khalifa developed the app ''arxivML'' which could read to Amazon's user the latest machine learning papers including abstracts, which were published on arxiv.org.<ref>DENT, Steve. Alexa gets meta, finds you the latest AI research. Engadget [online]. 2017, Jan 19. Available online at: https://www.engadget.com/2017/01/19/alexa-gets-meta-finds-you-the-latest-ai-research/ (Retrieved 20th January, 2017).</ref>
 
  
Another enhancing feature of Amazon Echo is, that it can provide various kind of information just after the voice command. It includes the weather forecast, the density of a traffic on the supposed way, the recipe, which its user requires for cooking and more. It could read headlines from the news and it could answers user's questions.<ref name="compatibility"/> In addition, Amazon Echo could be paired with [[Fitbit]] and provide information about the user's progress in exercise. It could also spell a word to its users.<ref name="best skills"/>  
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Another enhanced feature of Amazon Echo is that it can provide various kinds of information just after the voice command. It includes the weather forecast, the density of traffic, recipes that its user requires for cooking, and more. It could read headlines from the news, and it could answer users' questions.<ref name="compatibility"/> In addition, Amazon Echo could be paired with [[Fitbit]] and provide information about the user's progress in exercise. It could also spell a word to its users.<ref name="best skills"/>  
  
Due to implementation of "Skills" Amazon Echo supports also services from third parties. Therefore, it enables user to purchase pizza from Domino's or order a taxi at Uber, just by a voice command. Other skills could turn Amazon Echo to metronome of guitar tuner.<ref name="CNET review"> CRIST, Ry and CARNOY, David. Amazon Echo review. CNET [online]. 2016, Feb 15. Available online at: https://www.cnet.com/products/amazon-echo-review/2/ (Retrieved 21st December, 2016).</ref>  
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Due to implementation of 'Skills' Amazon Echo also supports services from third parties. Therefore, it enables users to purchase pizza from Domino's or order a taxi at Uber, just by a voice command. Other skills could turn Amazon Echo into a metronome or guitar tuner.<ref name="CNET review"> CRIST, Ry and CARNOY, David. Amazon Echo review. CNET [online]. 2016, Feb 15. Available online at: https://www.cnet.com/products/amazon-echo-review/2/ (Retrieved 21st December, 2016).</ref>  
  
There are also health and exercise skills as 7-minute workout, Pilates or mediation, which could be installed at Amazon Echo.<ref name="best skills"> PRASUETHSUT, Lily and LANGLEY, Hugh. The best Amazon Echo skills for your smart home. Wareable [online]. 2016, Oct 31. Available online at: http://www.wareable.com/smart-home/best-amazon-echo-skills (Retrieved 21st December, 2016).</ref> It could serve as a voice notebook, since Amazon Echo is also able to create a TO-DO list, a shopping list or add a remark.<ref name="fortune"/>
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There are also health and exercise skills, such as a 7-minute workout, Pilates, or mediation exercises that could be installed on Amazon Echo.<ref name="best skills"> PRASUETHSUT, Lily and LANGLEY, Hugh. The best Amazon Echo skills for your smart home. Wareable [online]. 2016, Oct 31. Available online at: http://www.wareable.com/smart-home/best-amazon-echo-skills (Retrieved 21st December, 2016).</ref> It could serve as a voice notebook, since Amazon Echo is also able to create a to-do list, a shopping list, or add a remark.<ref name="fortune"/>
  
Because of voice control, Amazon Echo is available for elderly and disabled people. The Amazon Echo provides skill "Ask My Buddy", which immediately alarms the pre-selected contact, when the help is needed. This could be helpful for elderly people, who live alone and have an accident.<ref>Alex S. Already very practical for overcoming disability issues. Amazon [online]. 2015, Jun 19. Available online at: https://www.amazon.com/review/RTRDKUJDZCO4B/ref=cm_cr_dp_title?ie=UTF8&ASIN=B00X4WHP5E&channel=detail-glance&nodeID=9818047011&store=amazon-home&tag (Retrieved 21st December, 2016).</ref> Furthermore, Amazon Echo provides a brand new possibilities for disabled people, especially quadriplegic, and makes them more independent.<ref>Patrickometry. Alexa is a Revolution for my Disabled Family Member. Amazon [online]. 2015, Sep 6. Available online at: https://www.amazon.com/Amazon-SK705DI-Echo/product-reviews/B00X4WHP5E (Retrieved 21st December, 2016).</ref> It could be also easily controlled by visually disabled people.<ref>KENIN, Sean. A life changing device for a boy who is blind. Amazon [online]. 2015, Jul 29. Available online at: https://www.amazon.com/Amazon-SK705DI-Echo/product-reviews/B00X4WHP5E (Retrieved 21st December, 2016).</ref>
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Because of voice control, Amazon Echo is available for elderly and disabled people. The Amazon Echo provides the skill 'Ask My Buddy', which immediately alarms a pre-selected contact when help is needed. This could be helpful for elderly people who live alone and have an accident.<ref>Alex S. Already very practical for overcoming disability issues. Amazon [online]. 2015, Jun 19. Available online at: https://www.amazon.com/review/RTRDKUJDZCO4B/ref=cm_cr_dp_title?ie=UTF8&ASIN=B00X4WHP5E&channel=detail-glance&nodeID=9818047011&store=amazon-home&tag (Retrieved 21st December, 2016).</ref> Furthermore, Amazon Echo provides brand new possibilities for disabled people, especially quadriplegics, and makes them more independent.<ref>Patrickometry. Alexa is a Revolution for my Disabled Family Member. Amazon [online]. 2015, Sep 6. Available online at: https://www.amazon.com/Amazon-SK705DI-Echo/product-reviews/B00X4WHP5E (Retrieved 21st December, 2016).</ref> It could also be easily controlled by visually disabled people.<ref>KENIN, Sean. A life changing device for a boy who is blind. Amazon [online]. 2015, Jul 29. Available online at: https://www.amazon.com/Amazon-SK705DI-Echo/product-reviews/B00X4WHP5E (Retrieved 21st December, 2016).</ref>
  
 
== Ethical & Health Issues ==
 
== Ethical & Health Issues ==
  
The use of Amazon Echo provides a bulk of users' personal data to Amazon. It could help company to personalised advertisements and offers to each customer, which is an important part of this business. However, this feature of Amazon Echo cannot be removed since it is essential for their service.<ref> SIMONITE, Tom. How Alexa, Siri, and Google Assistant Will Make Money Off You. MIT Technology Review [online]. 2016, May 31. Available online at: https://www.technologyreview.com/s/601583/how-alexa-siri-and-google-assistant-will-make-money-off-you/ (Retrieved 21st December, 2016).</ref> There have been also privacy concerns. Since the device always listens, there is possibility that it spies in their users' household. The listening of the device could be turned off by the button, however.<ref> BHARTIYA, Swapnil. Amazon Echo vs. Google Home: The choice is obvious. CIO [online]. 2016, Nov 22. Available online at: http://www.cio.com/article/3143137/open-source-tools/amazon-echo-vs-google-home-the-choice-is-obvious.html (Retrieved 21st December, 2016).</ref>
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The use of Amazon Echo provides the bulk of users' personal data to Amazon. It could help the company to personalised advertisements and offers to each customer, which is an important part of this business. However, this feature of Amazon Echo cannot be removed, since it is essential for the service.<ref> SIMONITE, Tom. How Alexa, Siri, and Google Assistant Will Make Money Off You. MIT Technology Review [online]. 2016, May 31. Available online at: https://www.technologyreview.com/s/601583/how-alexa-siri-and-google-assistant-will-make-money-off-you/ (Retrieved 21st December, 2016).</ref> There have also been privacy concerns. Since the device always listens, there is possibility that it can spy on users' households. The listening of the device can be turned off by a button, however.<ref> BHARTIYA, Swapnil. Amazon Echo vs. Google Home: The choice is obvious. CIO [online]. 2016, Nov 22. Available online at: http://www.cio.com/article/3143137/open-source-tools/amazon-echo-vs-google-home-the-choice-is-obvious.html (Retrieved 21st December, 2016).</ref>
  
Amazon Echo could shop things for its user. It, however, prioritizes Amazon store or stores of partners, which in many cases mean that the user will not use the best bargain for a product. Another issue linked with shopping with Amazon Echo is that it is quite easy. Hugh Langley from ''Wareables'' warns that if there are children in the household, the shopping by Amazon Echo should be restricted by passcode, in order to avoid their secret shopping.<ref> LANGLEY, Hugh. I spent a week living in Amazon's home shopping bubble. Wareable [online]. 2016, Dec 8. Available online at: https://www.wareable.com/amazon/a-week-living-in-amazon-ecosystem-connected-home-3618 (Retrieved 21st December, 2016).</ref> There have been reported a case when a 6 year's old girl talked with Alexa and accidentally bough a doll house and a pack of cookies.<ref>WILLIAMS, Grace. 6-year-old accidentally orders high-end treats with Amazon's Alexa. FoxNews.com [online]. 2017, Jan 03. Available online at: http://www.foxnews.com/tech/2017/01/03/6-year-old-accidentally-orders-high-end-treats-with-amazons-alexa.html (Retrieved 18th January, 2017).</ref>
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Amazon Echo could shop for items the user needs; however, it  prioritizes the Amazon store or stores of partners, which in many cases mean that the user will not find the best bargain for a product. Another issue linked with shopping with Amazon Echo is that it is quite easy. Hugh Langley from ''Wareables'' warns that if there are children in the household, shopping by Amazon Echo should be restricted by a passcode, in order to avoid their secret shopping.<ref> LANGLEY, Hugh. I spent a week living in Amazon's home shopping bubble. Wareable [online]. 2016, Dec 8. Available online at: https://www.wareable.com/amazon/a-week-living-in-amazon-ecosystem-connected-home-3618 (Retrieved 21st December, 2016).</ref> One case has been reported in which a six-year-old girl talked with Alexa and accidentally bought a doll house and a pack of cookies.<ref>WILLIAMS, Grace. 6-year-old accidentally orders high-end treats with Amazon's Alexa. FoxNews.com [online]. 2017, Jan 03. Available online at: http://www.foxnews.com/tech/2017/01/03/6-year-old-accidentally-orders-high-end-treats-with-amazons-alexa.html (Retrieved 18th January, 2017).</ref>
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There is a danger that users of Amazon Echo (as well as other intelligent personal assistants) will prioritise contact with the device over social contact. This is a special concern when personal assistants tend to be more human-like.<ref>JONES, Rhett. Virtual Assistant Lets You Imprison Your Anime Girlfriend and Feel Loved. Gizmodo [online]. 2016, Dec 17. Available online at: http://gizmodo.com/virtual-assistant-lets-you-imprison-your-anime-girlfrie-1790234598 (Retrieved 22nd December, 2016).</ref>  
  
There is a danger that users of Amazon Echo (as well as other intelligent personal assistants) will prioritise the contact with the device over the social contact. Especially, when the personal assistants tend to be more human-like.<ref>JONES, Rhett. Virtual Assistant Lets You Imprison Your Anime Girlfriend and Feel Loved. Gizmodo [online]. 2016, Dec 17. Available online at: http://gizmodo.com/virtual-assistant-lets-you-imprison-your-anime-girlfrie-1790234598 (Retrieved 22nd December, 2016).</ref>
 
 
== Public & Media Impact and Presentation ==
 
== Public & Media Impact and Presentation ==
 
[[File:Amazon echo inside.jpg|thumbnail|right|Cross-section of the device and control features.]]
 
[[File:Amazon echo inside.jpg|thumbnail|right|Cross-section of the device and control features.]]
Although the hype around introduction of Amazon Echo was not as big as in the case of other personal assistants, it became popular.<ref name="MIT"/> Amazon Echo was awarded as a Smart Home Platform of the Year 2016 by ''Wareable''<ref> CHARARA, Sophie. Wareable Tech Awards 2016: All the winners revealed. Wareable [online]. 2016, Oct 27. Available online at: http://www.wareable.com/awards/wareable-tech-awards-2016-winners (Retrieved 22nd December, 2016).</ref> and ''Wired'' entitled it "Best Smart Home Essential".<ref> Wired staff. Best Smart Home Essential: Amazon Echo. Wired [online]. 2016, Dec 7. Available online at: https://www.wired.com/2016/12/best-smart-home-essential-amazon-echo/(Retrieved 22nd December, 2016).</ref> The success of Amazon Echo also caused that ''MIT Technology Review'' placed Amazon to the first position in their "50 Smartest Companies 2016" list.<ref>50 Smartest Companies 2016. MIT Technology Review [online]. Available online at: https://www.technologyreview.com/lists/companies/2016/#amazon (Retrieved 22nd December, 2016).</ref> The reputation of Amazon Echo could be also demonstrated on the fact that it is one of the best-selling devices on Amazon.<ref name="sleeper hit">FROMMER, Dan. Amazon Echo is a sleeper hit, and the rest of America is about to find out about it for the first time. Quartz [online]. 2016, Feb 6. Available online at: http://qz.com/611026/amazon-echo-is-a-sleeper-hit-and-the-rest-of-america-is-about-find-out-about-it-for-the-first-time/ (Retrieved 22nd December, 2016).</ref>
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Although the hype around the introduction of Amazon Echo was not as big as in the case of other personal assistants, it became popular.<ref name="MIT"/> Amazon Echo was named the Smart Home Platform of the Year 2016 by ''Wareable''<ref> CHARARA, Sophie. Wareable Tech Awards 2016: All the winners revealed. Wareable [online]. 2016, Oct 27. Available online at: http://www.wareable.com/awards/wareable-tech-awards-2016-winners (Retrieved 22nd December, 2016).</ref> and ''Wired'' entitled it 'Best Smart Home Essential'.<ref> Wired staff. Best Smart Home Essential: Amazon Echo. Wired [online]. 2016, Dec 7. Available online at: https://www.wired.com/2016/12/best-smart-home-essential-amazon-echo/(Retrieved 22nd December, 2016).</ref> The success of Amazon Echo also caused ''MIT Technology Review'' placed Amazon at the first position in its '50 Smartest Companies 2016' list.<ref>50 Smartest Companies 2016. MIT Technology Review [online]. Available online at: https://www.technologyreview.com/lists/companies/2016/#amazon (Retrieved 22nd December, 2016).</ref> The reputation of Amazon Echo could also be demonstrated by the fact that it is one of the best-selling devices on Amazon.<ref name="sleeper hit">FROMMER, Dan. Amazon Echo is a sleeper hit, and the rest of America is about to find out about it for the first time. Quartz [online]. 2016, Feb 6. Available online at: http://qz.com/611026/amazon-echo-is-a-sleeper-hit-and-the-rest-of-america-is-about-find-out-about-it-for-the-first-time/ (Retrieved 22nd December, 2016).</ref>
  
Most Amazon Echo's reviews in the journal and news was positive. The reviewers even recommended to buy Amazon Echo.<ref name="fortune"/><ref> KENDRICK, James. How to use the Amazon Echo and why you should get one. ZDNET [online]. 2016, Feb 9. Available online at: http://www.zdnet.com/article/how-to-use-the-amazon-echo-and-why-you-should-get-one/ (Retrieved 22nd December, 2016).</ref>
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Most Amazon Echo reviews in journals and other media have been positive.  
Ry Crist and David Carnoy from ''CNET'' argue:
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Ry Crist and David Carnoy from ''CNET'' argue,
 
<blockquote>For most, I still think it's worth the cost. The Echo is more than a souped-up speaker with Siri-like smarts -- it's the connected home experience you didn't know you wanted.<ref name="CNET review"/></blockquote>
 
<blockquote>For most, I still think it's worth the cost. The Echo is more than a souped-up speaker with Siri-like smarts -- it's the connected home experience you didn't know you wanted.<ref name="CNET review"/></blockquote>
  
However, journalists also reported, that life with Amazon Echo is not as easy as seems to be. David Gewirtz explains some queries he had with Amazon Echo and Amazon services in general:
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However, journalists have also reported, that life with Amazon Echo is not as easy as it seems to be. David Gewirtz explains some queries he has had with Amazon Echo and Amazon services in general:
 
<blockquote>Alexa seems to handle natural language, but that's just a facade. It parses some words well, but drops a lot. It also doesn't make the logical jumps you would expect from a sophisticated system. On the other hand, that could be a case of Amazon's agenda conflicting with natural language science. Here's an example of what I mean. If I ask Alexa to play Preservation Hall Jazz Band (a far more reasonable choice than Coldplay), it responds with the usual "I don't see any songs by Preservation Hall Jazz Band in David's music library," followed again by a hint to go visit the Amazon music store. But if I tell Alexa, "Play Preservation Hall Jazz Band in Pandora," the Pringles can complies. I honestly can't believe that's an example of poor programming, After all, how hard could it be, on failure to find a listing in one music set, to search another linked music account? I have to think that this limitation in Alexa's understanding is because some Amazon product manager somewhere wanted to make it just slightly less convenient to play music from non-Amazon sources.<ref name="zdnetreview"/></blockquote>
 
<blockquote>Alexa seems to handle natural language, but that's just a facade. It parses some words well, but drops a lot. It also doesn't make the logical jumps you would expect from a sophisticated system. On the other hand, that could be a case of Amazon's agenda conflicting with natural language science. Here's an example of what I mean. If I ask Alexa to play Preservation Hall Jazz Band (a far more reasonable choice than Coldplay), it responds with the usual "I don't see any songs by Preservation Hall Jazz Band in David's music library," followed again by a hint to go visit the Amazon music store. But if I tell Alexa, "Play Preservation Hall Jazz Band in Pandora," the Pringles can complies. I honestly can't believe that's an example of poor programming, After all, how hard could it be, on failure to find a listing in one music set, to search another linked music account? I have to think that this limitation in Alexa's understanding is because some Amazon product manager somewhere wanted to make it just slightly less convenient to play music from non-Amazon sources.<ref name="zdnetreview"/></blockquote>
  
However, he finishes his paper by the claim that he intends to buy some more Amazon Echo devices.<ref name="zdnetreview"/>  
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However, he finishes his paper with the claim that he intends to buy some more Amazon Echo devices.<ref name="zdnetreview"/>  
  
When the Amazon Echo Dot were realised, journalists point out that they are better bargain than Amazon Echo. Amazon Echo Dot costs significantly less than the original Amazon Echo. It lacks Amazon Echo's sound system, but this is the only difference between these two devices.<ref name="CNET review"/><ref> LANGLEY, Hugh. Amazon Echo Dot review. Wareable [online]. 2016, Oct 22. Available online at: https://www.wareable.com/amazon/amazon-echo-dot-review/ (Retrieved 22nd December, 2016.)</ref>
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When the Amazon Echo Dot was released, journalists pointed out that it was a better bargain than the Amazon Echo. Amazon Echo Dot costs significantly less than the original Amazon Echo. It lacks Amazon Echo's sound system, but this is the only difference between these two devices.<ref name="CNET review"/><ref> LANGLEY, Hugh. Amazon Echo Dot review. Wareable [online]. 2016, Oct 22. Available online at: https://www.wareable.com/amazon/amazon-echo-dot-review/ (Retrieved 22nd December, 2016.)</ref>
  
The positive reviews are prevalent also on Amazon web sites. In December 2016, there majority of customers (67%) evaluated Amazon Echo by 5 stars, while one star gave just 4% of customers. The customer with a nickname "MstrssGrim" reported that Amazon Echo enhance cognitive abilities of their animal member of family:<blockquote> An additional piece that I didn't expect to gain with the addition of alexa to our home was a friend for my African grey parrot. He has learned to say Alexa and he will watch it respond to him w the light prompt. He has stopped the music and gotten her to say hello to him. This is especially hilarious!! I have include a photo of Gordon the grey with his new friend Alexa :)<ref>MstrssGrim. Better than I imagined!!! Amazon [online]. 2016, July 30. Available online at: https://www.amazon.com/Amazon-SK705DI-Echo/product-reviews/B00X4WHP5E/ref=cm_cr_arp_d_viewpnt_lft?filterByStar=positive&pageNumber=1 </ref></blockquote>  
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Positive reviews are prevalent also on Amazon web sites. In December 2016, the majority of customers (67%) evaluated Amazon Echo with 5 stars, while one star was given by just 4% of customers. A customer with a nickname 'MstrssGrim' reported that Amazon Echo enhanced cognitive abilities of their animal member of the family:<blockquote> An additional piece that I didn't expect to gain with the addition of alexa to our home was a friend for my African grey parrot. He has learned to say Alexa and he will watch it respond to him w the light prompt. He has stopped the music and gotten her to say hello to him. This is especially hilarious!! I have include a photo of Gordon the grey with his new friend Alexa :)<ref>MstrssGrim. Better than I imagined!!! Amazon [online]. 2016, July 30. Available online at: https://www.amazon.com/Amazon-SK705DI-Echo/product-reviews/B00X4WHP5E/ref=cm_cr_arp_d_viewpnt_lft?filterByStar=positive&pageNumber=1 </ref></blockquote>  
  
Amazon Echo tends to overreact to voice commands. It sometimes react also on commands which were said in TV, as was reported in San Diego. During the reportage about Amazon Echo, the reporter said a command, started with "Alexa..." and devices in the households spectators turned to proceed the command.<ref>CORREA, Carlos. News anchor sets off Amazon Alexa device in San Diego. Youtube [online]. 2017, Jan 6. Available online at: https://www.youtube.com/watch?v=oI2KLIULjXc (Retrieved 18th January, 2017).</ref>
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Amazon Echo tends to overreact to voice commands. It sometimes reacts also on commands which were said on TV, as was reported in San Diego. During reportage about Amazon Echo, the reporter said a command, starting with 'Alexa...' and devices in the households' spectators turned to proceed with the command.<ref>CORREA, Carlos. News anchor sets off Amazon Alexa device in San Diego. Youtube [online]. 2017, Jan 6. Available online at: https://www.youtube.com/watch?v=oI2KLIULjXc (Retrieved 18th January, 2017).</ref>
  
Amazon partnered with Warner Bros. They unveiled an adventure game which could be played on Amazon Echo. The plot of the game was based on investigation of murder of Bruce Wayne's (Batman's) parents.<ref>ROETTGERS, Janko. Amazon Echo Now Lets You Investigate the Murder of Bruce Wayne’s Parents (Exclusive). Variety [online]. 2016, Mar 1. Available online at: http://variety.com/2016/digital/news/amazon-echo-alexa-batman-vs-superman-promotion-1201718896/
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Amazon partnered with Warner Bros to unveiled an adventure game that could be played on Amazon Echo. The plot of the game is based on an investigation of the murder of Bruce Wayne's (Batman's) parents.<ref>ROETTGERS, Janko. Amazon Echo Now Lets You Investigate the Murder of Bruce Wayne’s Parents (Exclusive). Variety [online]. 2016, Mar 1. Available online at: http://variety.com/2016/digital/news/amazon-echo-alexa-batman-vs-superman-promotion-1201718896/
 
  (Retrieved 18th January, 2017).</ref>
 
  (Retrieved 18th January, 2017).</ref>
  
Amazon Echo was advertised by a teaser where starring Alec Baldwin, Dan Marino, Jason Schwartzman, and Missy Elliott at the Super Bowl.<ref name="sleeper hit"/><ref>Amazon. Amazon Echo: #BaldwinBowl Party feat Alec Baldwin, Dan Marino, Jason Schwartzman, & Missy Elliott. Youtube [online]. 2016, Feb 7. Available online at: https://www.youtube.com/watch?v=qTz5jAn-XX8 (Retrieved 22nd December, 2016.)</ref>
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Amazon Echo was advertised by a teaser that starred Alec Baldwin, Dan Marino, Jason Schwartzman, and Missy Elliott at the Super Bowl.<ref name="sleeper hit"/><ref>Amazon. Amazon Echo: #BaldwinBowl Party feat Alec Baldwin, Dan Marino, Jason Schwartzman, & Missy Elliott. Youtube [online]. 2016, Feb 7. Available online at: https://www.youtube.com/watch?v=qTz5jAn-XX8 (Retrieved 22nd December, 2016.)</ref>
  
 
== Public Policy ==
 
== Public Policy ==
We have not recorded any public policy that regards Amazon Echo yet.
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We have not yet recorded any public policy in regard to Amazon Echo.
  
 
== Related Technologies, Projects or Scientific Research ==
 
== Related Technologies, Projects or Scientific Research ==
  
It is rumoured that Amazon is currently developing a device similar to Echo, which would have a large screen. It should be unveiled in the first quarter of 2017.<ref>GURMAN, Mark. Amazon Plans Premium Alexa Speaker With Large Screen. Bloomberg [online]. 2016, Nov
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It is rumoured that the developers of Alexa tried to teach it to understand human emotions, which were to be expressed in the voice.<ref name="MIT">KNIGHT, Will. Amazon Working on Making Alexa Recognize Your Emotions. MIT Technology Review [online]. 2016, June 13. Available online at: https://www.technologyreview.com/s/601654/amazon-working-on-making-alexa-recognize-your-emotions/ (Retrieved 22nd December, 2016).</ref>
29. Available online at: https://www.bloomberg.com/news/articles/2016-11-29/amazon-said-to-plan-premium-alexa-speaker-with-large-screen (Retrieved 20th December, 2016).</ref>
 
 
 
It is also rumoured that the developers of Alexa tried to learn it to understand human emotions, which are expressed in the voice.<ref name="MIT">KNIGHT, Will. Amazon Working on Making Alexa Recognize Your Emotions. MIT Technology Review [online]. 2016, June 13. Available online at: https://www.technologyreview.com/s/601654/amazon-working-on-making-alexa-recognize-your-emotions/ (Retrieved 22nd December, 2016).</ref>
 
  
[[Amazon Alexa|Alexa]], a voice assistant of Amazon Echo, was integrated also to the C lamp, which was developed by GE lightning.<ref>PIERCE, David. This Funky New Lamp Looks Like Tron And Talks Like Alexa. Wired [online]. 2016, Dec 7. Available online at: https://www.wired.com/2016/12/funky-new-lamp-looks-like-tron-talks-like-alexa/ (Retrieved 22nd December, 2016).</ref> At CES 2017, it was introduced a great deal of products which contains [[Amazon Alexa|Alexa]] software, e.g. [[LG Hub Robot]], [[Lenovo Smart Assistant]], [[Aristotle]], LG Smart InstaView Refrigerator,  Ubtech Robotics Lynx or Ford cars running the Sync 3 voice platform.<ref>CRIST, Ry. Here are all of the new Alexa devices and skills of CES. CNET [online]. 2017, Jan 7. Available online at: https://www.cnet.com/news/whats-alexa-up-to-at-ces-heres-a-running-list-ces-2017/ (Retrieved 12th January, 2017).</ref>
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[[Amazon Alexa|Alexa]], a voice assistant of Amazon Echo, was integrated also in the C lamp, which was developed by GE lightning.<ref>PIERCE, David. This Funky New Lamp Looks Like Tron And Talks Like Alexa. Wired [online]. 2016, Dec 7. Available online at: https://www.wired.com/2016/12/funky-new-lamp-looks-like-tron-talks-like-alexa/ (Retrieved 22nd December, 2016).</ref> At CES 2017, it along with was introduced a great many other products that contain the [[Amazon Alexa|Alexa]] software, e.g., [[LG Hub Robot]], [[Lenovo Smart Assistant]], [[Aristotle]], LG Smart InstaView Refrigerator,  Ubtech Robotics Lynx, and Ford cars running the Sync 3 voice platform.<ref>CRIST, Ry. Here are all of the new Alexa devices and skills of CES. CNET [online]. 2017, Jan 7. Available online at: https://www.cnet.com/news/whats-alexa-up-to-at-ces-heres-a-running-list-ces-2017/ (Retrieved 12th January, 2017).</ref>
  
Amazon Echo could controlled many smart devices as Nest, LifX, Philips Hue, Samsung SmartThings, August Smart Lock, [[Fitbit]],<ref name="best skills"/>, Insteon, Belkin WeMo,<ref name="Ultimate Guide"/> and Whirpool smart devices.<ref>DALTON, Andrew. Whirlpool brings Alexa to its next generation of appliances. Engadget [online]. 2017, Jan 4. Available online at: https://www.engadget.com/2017/01/03/whirlpool-brings-alexa-to-its-next-generation-of-appliances/(Retrieved 4th January, 2017).</ref> The list might instantly grow.  
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Amazon Echo can control many smart devices such as Nest, LifX, Philips Hue, Samsung SmartThings, August Smart Lock, [[Fitbit]],<ref name="best skills"/>, Insteon, Belkin WeMo,<ref name="Ultimate Guide"/> and Whirpool smart devices.<ref>DALTON, Andrew. Whirlpool brings Alexa to its next generation of appliances. Engadget [online]. 2017, Jan 4. Available online at: https://www.engadget.com/2017/01/03/whirlpool-brings-alexa-to-its-next-generation-of-appliances/(Retrieved 4th January, 2017).</ref> This list is expected to grow.  
  
 
== References ==
 
== References ==

Revision as of 10:55, 13 July 2017

Amazon Echo
Amazon echo shelf.jpg
Category Intelligent Personal Assistants
Developer Amazon.com, Inc
Announced 6 November 2014 [1]
Released Developers: 31 January 2015 [2]
Consumers: 23 June 2015 [3]
Price 180 USD [4]
Operating system Fire OS, Android, and iOS [5]
Controls

buttons, voice, smartphone or tablet [5]

Data available
Risk factor
Not offline
Device
https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/dp/B00X4WHP5E

Amazon Echo is a smart device by Amazon.com, Inc. that is controlled by a variety of voice commands and can function as an intelligent personal assistant.[4] Unlike some other personal assistants such as Cortana or Siri, Amazon Echo is not designated for smartphones or computers, but it is a standalone device for the household. However, it also contains intelligent personal assistant software, namely Alexa.[6]

The user can use Amazon services, play music, ask about weather or traffic situations, control other smart devices in the household, review calendars and tasks, ask about recipes, and more.[7] The abilities of the device can be further expanded by third-party apps called 'Skills'.[8]

Amazon Echo costs 180 USD[4] and was released on 23 June 2015 for the U.S.[3] and 14 September 2016 in the U.K. and Germany.[9] The service is not yet available outside those countries, although some European users report using the device without any problems during the time that it was not available in Europe.[10]

Main Characteristics

Amazon Echo is an approximately 24 cm tall cylindrical device. The power and microphone buttons are on the top of the device. An array of seven microphones is also present here. A small part of the top rotates and can be used to adjust the volume. Almost the entire housing of the device contains speakers, with the control unit embedded in the side of the inner tube. The device connects to the Internet via Wi-Fi and cannot work offline. It is not battery-powered and thus needs to be connected to a power outlet.[4]

The user can select from three pre-defined 'wake' words the device listens to 'Alexa', 'Amazon' and 'Echo'. The wake words can be switched in the app. When the device hears the wake word, it begins listening to users' demands.[11] After that the device is ready, and the user can say a command in plain language. The fact that Amazon Echo is listening is expressed by blue lighting on the top of the device.[6] The query is parsed on the side of the device and sent to the Alexa service running on Amazon servers for processing. After the command is processed and relevant information retrieved or action taken, the synthetic voice conveys the results to the user. However, Amazon Echo cannot process natural language in a way that more advanced intelligent personal assistants can. Echo only looks for keywords in the voice commands from the users and fails at longer and more complicated sentences.[12]

Amazon Echo is setup by apps in FireOS, Android, and iOS. After that it can be controlled by voice, app, or remote control. It is linked with devices via Bluetooth. In comparison with other intelligent personal assistants, it performs well even in noisy surroundings due to beam-forming technology.[6] Additional to its personal assistant functions, Amazon Echo can also be used to control other compatible household appliances such as smart lightbulbs from Philips or Belkin, or the smart WeMo coffee maker.[11]

Echo's abilities can be expanded by using 'Skills', third-party plug-ins developed through the Alexa Skills Kit, which has been freely available to developers since 31 July 2015.[2]

Amazon Smart Home Devices

Amazon announced the device on 6 November 2014.[13][1] In March 2016, Amazon introduced two smaller devices with the same capabilities as Amazon Echo—the Amazon Dot, a device with a smaller speaker and Bluetooth: and the Amazon Tap, a smaller, battery-powered version of Echo.[14] Amazon Dots cost 50 USD each. Moreover, in the case that users have more Amazon devices, Dots are smart enough to recognise which device is closest to a user, and this one will interact with the user.[6] Amazon Dot is a standalone device and, thus does not require Amazon Echo to function.[15] Amazon Tap costs 130 USD and is currently shipped only in the U.S.[6][16]

In May 2017, Amazon announced Amazon Echo Show, the intelligent personal assistant with screen, which gives the device new possibility.[17] It should be shipped in June.

Purpose

Amazon Echo is a voice command-driven household device that the user can use to use Internet services, search for information, play music, set tasks, and order items from Amazon.com and other involved companies.

Company & People

The Echo was developed by the Amazon Lab126 based in Sunnyvale, California.[18]

  • Jeff Bezos: CEO of Amazon [19]
  • Toni Reid: director of product at Amazon.com.[20]
  • Frédéric Deramat: senior principal engineer at Amazon.com.[21]
  • Charlie Kindel: Alexa Smart Home director.[22]
  • Amir Aslani: senior manager product management, Alexa Voice Service.[23]
  • Shamitha Somashekar: principal product manager, speech at Amazon/Alexa/Echo.[24]

Amazon.com, Inc. held a recruiting event in Seattle on February 2016 which displays a big focus on this technology.[25] In December 2016, Amazon was still recruiting intensively.[23]

Important Dates

  • 6 November 2014: Amazon Echo announced.[1]
  • December 2014: First customers, which wer involved in 'Amazon Prime', were invited to purchase Amazon Echo.[26]
  • 31 January 2015: Amazon Echo was open for developers.[2]
  • 23 June 2015: Amazon Echo was released in the U.S.[3][27]
  • 3 March 2016: Amazon Dot and Amazon Tap were released.[28]
  • 14 September 2016: Amazon Echo was released for the U.K. and Germany[9]
  • 28 June 2017: Amazon Echo Show was be released.[29]

Enhancement/Therapy/Treatment

The device with the outer shell removed; the motherboard is visible on the right.

One feature of the enhancement which Amazon Echo provides is the control of smart devices. Various smart devices are available from several companies, but Amazon Echo allows the majority of them to be controlled by voice. These include thermostats, light bulbs, coffee machines, or smart switches.[30] With a certain skill, and smart device, it could even control garage doors or monitor the movement of the user's car. Moreover, it is highly probable that the list of smart devices that could be controlled by Amazon Echo will grow. Additionally, Amazon Echo works with the IFTTT (if-this-then-that) app.[31] This app allows the creation of more complex commands, such as 'open the garage when my car enters a drive way' or 'read the news headlines every day at 8 a.m.'[32] Researcher Amine Ben Khalifa developed the app arxivML, which could read to Amazon's user the latest machine-learning papers including abstracts, which were published on arxiv.org.[33]

Another enhanced feature of Amazon Echo is that it can provide various kinds of information just after the voice command. It includes the weather forecast, the density of traffic, recipes that its user requires for cooking, and more. It could read headlines from the news, and it could answer users' questions.[30] In addition, Amazon Echo could be paired with Fitbit and provide information about the user's progress in exercise. It could also spell a word to its users.[34]

Due to implementation of 'Skills' Amazon Echo also supports services from third parties. Therefore, it enables users to purchase pizza from Domino's or order a taxi at Uber, just by a voice command. Other skills could turn Amazon Echo into a metronome or guitar tuner.[31]

There are also health and exercise skills, such as a 7-minute workout, Pilates, or mediation exercises that could be installed on Amazon Echo.[34] It could serve as a voice notebook, since Amazon Echo is also able to create a to-do list, a shopping list, or add a remark.[26]

Because of voice control, Amazon Echo is available for elderly and disabled people. The Amazon Echo provides the skill 'Ask My Buddy', which immediately alarms a pre-selected contact when help is needed. This could be helpful for elderly people who live alone and have an accident.[35] Furthermore, Amazon Echo provides brand new possibilities for disabled people, especially quadriplegics, and makes them more independent.[36] It could also be easily controlled by visually disabled people.[37]

Ethical & Health Issues

The use of Amazon Echo provides the bulk of users' personal data to Amazon. It could help the company to personalised advertisements and offers to each customer, which is an important part of this business. However, this feature of Amazon Echo cannot be removed, since it is essential for the service.[38] There have also been privacy concerns. Since the device always listens, there is possibility that it can spy on users' households. The listening of the device can be turned off by a button, however.[39]

Amazon Echo could shop for items the user needs; however, it prioritizes the Amazon store or stores of partners, which in many cases mean that the user will not find the best bargain for a product. Another issue linked with shopping with Amazon Echo is that it is quite easy. Hugh Langley from Wareables warns that if there are children in the household, shopping by Amazon Echo should be restricted by a passcode, in order to avoid their secret shopping.[40] One case has been reported in which a six-year-old girl talked with Alexa and accidentally bought a doll house and a pack of cookies.[41]

There is a danger that users of Amazon Echo (as well as other intelligent personal assistants) will prioritise contact with the device over social contact. This is a special concern when personal assistants tend to be more human-like.[42]

Public & Media Impact and Presentation

Cross-section of the device and control features.

Although the hype around the introduction of Amazon Echo was not as big as in the case of other personal assistants, it became popular.[43] Amazon Echo was named the Smart Home Platform of the Year 2016 by Wareable[44] and Wired entitled it 'Best Smart Home Essential'.[45] The success of Amazon Echo also caused MIT Technology Review placed Amazon at the first position in its '50 Smartest Companies 2016' list.[46] The reputation of Amazon Echo could also be demonstrated by the fact that it is one of the best-selling devices on Amazon.[47]

Most Amazon Echo reviews in journals and other media have been positive.

Ry Crist and David Carnoy from CNET argue,

For most, I still think it's worth the cost. The Echo is more than a souped-up speaker with Siri-like smarts -- it's the connected home experience you didn't know you wanted.[31]

However, journalists have also reported, that life with Amazon Echo is not as easy as it seems to be. David Gewirtz explains some queries he has had with Amazon Echo and Amazon services in general:

Alexa seems to handle natural language, but that's just a facade. It parses some words well, but drops a lot. It also doesn't make the logical jumps you would expect from a sophisticated system. On the other hand, that could be a case of Amazon's agenda conflicting with natural language science. Here's an example of what I mean. If I ask Alexa to play Preservation Hall Jazz Band (a far more reasonable choice than Coldplay), it responds with the usual "I don't see any songs by Preservation Hall Jazz Band in David's music library," followed again by a hint to go visit the Amazon music store. But if I tell Alexa, "Play Preservation Hall Jazz Band in Pandora," the Pringles can complies. I honestly can't believe that's an example of poor programming, After all, how hard could it be, on failure to find a listing in one music set, to search another linked music account? I have to think that this limitation in Alexa's understanding is because some Amazon product manager somewhere wanted to make it just slightly less convenient to play music from non-Amazon sources.[12]

However, he finishes his paper with the claim that he intends to buy some more Amazon Echo devices.[12]

When the Amazon Echo Dot was released, journalists pointed out that it was a better bargain than the Amazon Echo. Amazon Echo Dot costs significantly less than the original Amazon Echo. It lacks Amazon Echo's sound system, but this is the only difference between these two devices.[31][48]

Positive reviews are prevalent also on Amazon web sites. In December 2016, the majority of customers (67%) evaluated Amazon Echo with 5 stars, while one star was given by just 4% of customers. A customer with a nickname 'MstrssGrim' reported that Amazon Echo enhanced cognitive abilities of their animal member of the family:

An additional piece that I didn't expect to gain with the addition of alexa to our home was a friend for my African grey parrot. He has learned to say Alexa and he will watch it respond to him w the light prompt. He has stopped the music and gotten her to say hello to him. This is especially hilarious!! I have include a photo of Gordon the grey with his new friend Alexa :)[49]

Amazon Echo tends to overreact to voice commands. It sometimes reacts also on commands which were said on TV, as was reported in San Diego. During reportage about Amazon Echo, the reporter said a command, starting with 'Alexa...' and devices in the households' spectators turned to proceed with the command.[50]

Amazon partnered with Warner Bros to unveiled an adventure game that could be played on Amazon Echo. The plot of the game is based on an investigation of the murder of Bruce Wayne's (Batman's) parents.[51]

Amazon Echo was advertised by a teaser that starred Alec Baldwin, Dan Marino, Jason Schwartzman, and Missy Elliott at the Super Bowl.[47][52]

Public Policy

We have not yet recorded any public policy in regard to Amazon Echo.

Related Technologies, Projects or Scientific Research

It is rumoured that the developers of Alexa tried to teach it to understand human emotions, which were to be expressed in the voice.[43]

Alexa, a voice assistant of Amazon Echo, was integrated also in the C lamp, which was developed by GE lightning.[53] At CES 2017, it along with was introduced a great many other products that contain the Alexa software, e.g., LG Hub Robot, Lenovo Smart Assistant, Aristotle, LG Smart InstaView Refrigerator, Ubtech Robotics Lynx, and Ford cars running the Sync 3 voice platform.[54]

Amazon Echo can control many smart devices such as Nest, LifX, Philips Hue, Samsung SmartThings, August Smart Lock, Fitbit,[34], Insteon, Belkin WeMo,[11] and Whirpool smart devices.[55] This list is expected to grow.

References

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